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Bad Prescription Drug Ads to Receive Award

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On April 26th, the Boston-based Prescription Access Litigation Project will present four Bitter Pill Awards to pharmaceutical companies that have engaged in outrageous advertising tactics to over-market their product to consumers. The Bitter Pill Awards were created to call attention to the many problems caused by direct-to-consumer advertising conducted by the drug industry.

Written by Steve Hall    Comments (0)     File: Bad, Commercials, Industry Events     Apr-21-06  

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