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Bayer's 'Racing For Hemophila' Sponsored by ExactTarget

racing_for_hemo.jpg

Email service provider ExactTarget is sponsoring Racing for Hemophilia, an event aligned with the Indy Racing League and the Indianapolis 500 Mile Race that will raise money and awareness of bleeding and clotting disorders, like hemophilia. The program, which will benefit the National Hemophilia Foundation, was created by Bayer HealthCare the National Hemophilia Foundation, and Andretti Green Racing, Inc.The event will take place on May 28, 2006, at the 90th Indianapolis 500 and will feature the famed Andretti racing family.

Bayer HealthCare is donating its sponsorship space on the renowned #26 Andretti Green Racing car during the 2006 Indianapolis 500 to NHF. Donors who contribute $1,500 or more to NHF or one of its local chapters and correctly answer five racing trivia questions will be eligible to be selected to use Bayer's sponsor space on the #26 Andretti Green Racing car during the 90th Indianapolis 500. The #26 car will be driven by Marco Andretti. In addition, the featured donor will receive a VIP trip for two to the 2006 Indianapolis 500 as the guest of NHF and Andretti Green Racing. Yes, ExactTarget advertises on Adrants but, after all, this is a good cause and we thought you'd like to know about it.

Written by Steve Hall    Comments (2)     File: Events, Good, Sponsorship     Apr-20-06  
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Comments

I wonder what business sense this makes for ExactTarget

Posted by: Shig on April 20, 2006 01:48 PM

Wow....completely not news worthy, but apparently adrant advertisers get first dibs on editorial

;)

Posted by: Boooo! on April 20, 2006 06:24 PM

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