Blind Love Blossoms Between Tribeca And Advertising Week
If you follow George Parker's line of thinking that the marriage of Madison Avenue and Hollywood is sort of like that Britney Spears/ Kevin Federline train wreck the gossip media can't seem trash enough, you'll likely think Advertising Week 2006's partnership with the Tribeca Film Festival is equally dumb. The two have come together in a partnership through which each entity hopes to glom off the other whatever remaining originality is left. What the two don't understand is there are no similarities. Advertising is all about selling shit. Movie making is all about entertaining. Or, at least, that's the way it should be. Unfortunately, the two just want to increase each other's celebu-status rather than concentrating on what each should be doing separately and better.
Comments
"Advertising is all about selling shit. Movie making is all about entertaining." Jesus... You nailed it right there. Couldn't have put it any better myself. The funniest thing about "Madison & Vine" is they expect you to fucking PAY for it!
Cheers/George
"...it's a delicate job to balance substance and flash" - Coleen Kuehn, EVP Catalyst Strategist, MPG. [looks like they went for the flash]
"...it's a delicate job to balance substance and flash" Source: Coleen Kuehn, EVP Catalyst Strategist, MPG, www.advertisingweek.com [looks like they went for the flash]
It seems that the line between advertising and movies is getting even more blurred. Today, advertising is trying to entertain more whereas movies are trying to sell more shit.
You have to entertain to sell, and sell to entertain.
Confucuious, your wise wisdom is flawed and indicative of most movies and ads now suck. They're each trying to do the other's job and they are failing miserably.
You do not have to entertain to sell, you need to inform. Entertainment is just a crutch used, in some ways rightfully so, because of the insane number of ads we expect people to consume in a given day. It's no wonder they are tuning out.
You do not have to sell to entertain. Too many movies rely on stupid integration with brands or alignment with previously sold material (Marvel Comics, for one. When movie makers rely on previous themes or attempt to cram a movie around a product (FedEx in Cast Away excepted) creativity shuts down and the shit starts flowing.
And yea, yea, yea, you were probably joking with your witticism but my point is still valid.
It must be sad to view life through such dark, dim, foggy glasses. The partnership between the Tribeca Film Festival and Advertising Week unites two great NY-centric industries with strong ties both ways . . . Writers and directors who began on Madison Avenue and went on to great accomplishment in Hollywood (and vice versa); the business of advertising & marketing motion pictures; examining the ties between major brands and film; a film festival and screenings of films produced by young people and others currently employed in the advertising business. No flash here, all substance. And that's just a few pieces. One can only conclude that you decide what to write before you read anything . . . Matt Scheckner, Executive Director, Advertising Week 2006.
To most of us the inevitable isn't big news..
Britney and Kevin are divorcing while the partnership between The Tribeca Film Festival and Advertising Week has proven solid, strong and a source of inspiration to all involved.