Elevator Ads Aren't the Only Way to Reach People
With almost every elevator containing a video screen full of ads now, one might think that's the only way to reach office workers. A company called WorkPlace Print Media claims it can, and has been, reaching 30 times as many people with its printed coupon program. WorkPlace's program claims to reach 64 million Americans in the workplace. McDonald's, Direct TV, Ace Hardware, Peapod, Subway, Lenscrafters, Kmart and Applebee's all have used Workplace to date.