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Fishing Magazine Helps All Kinds Fish Better

bear.jpg

We like the double meaning of this print campaign from FCB Sao Paulo for Pesca Magazine, the encyclopedia of fishing. The images connote, at least to us, the animals in the ads - a bear, a cat and a seal - wearing glasses to both study up on how to better catch fish and to better see the fish they want to catch. See the other two ads here and here.

Written by Steve Hall    Comments (0)     File: Campaigns, Good, Magazine     Apr- 6-06  

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