GE Takes Over Times Square On World Health Day
This Friday, April 7, which is World Health Day, GE is taking over Times Square and will simultaneously broadcast on seven digital billboards including The Reuters Sign at 3 Times Square, NASDAQ, ABC, NBC, MTV, Yahoo and the Toys"R"Us Times Square GeoffreyTron LED. GE plans to expand the digital billboard "take overs" to London and Paris in the future.
The Times Square promotion is part of GE's new Healthcare Re-Imagined campaign which highlights the company's role in healthcare. As part of the campaign, GE is running TV, print and online advertisements and the Picture a Healthy World web site () that invites visitors to contribute photos and stories describing what they do to stay healthy. GE will broadcast the submitted images onto the digital billboards in Times Square on April 7 as well as live photos taken in a special photo studio set up on Military Island in the middle of the Square.