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Giant Eva Longoria Maxim Cover Built in Las Vegas Desert

maxim_longoria_desert.jpg

This one does not appear to be an April Fool's joke as was, supposedly, the giant iPod in Australia. To celebrate its 100th issue with Hot 100 winner Eva Longoria on its cover, Maxim, along with the Las Vegas Convention and Visitors Authority, has constructed a 75 X 110 foot replica of the cover and placed it in the Las Vegas Desert near the Primm Valley Casino Resorts, 35 minutes south of Las Vegas near the Nevada/California state line. The stunt is tied to Maxim's 100th issue celebration at the Wyn Las Vegas Resort and Country Club April 7-9

Written by Steve Hall    Comments (2)     File: Events, Good, Guerilla, Magazine, Outdoor     Apr- 3-06  
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Comments

75 X 110? My backyard is bigger than this!

Boy it must be easy to get in the news nowadays.

Posted by: dave on April 15, 2006 10:40 AM

hi

Posted by: george dunkin on April 30, 2007 07:47 AM

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