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Health Insurance Provider Launches Last Campaign

there_for_dave.jpg

In a last swan song, Group Health Incorporated, this week, launched its last ad campaign before merging with HIP. The campaign, created by Munn Rabot and directed by Rupert Wainwright (The Fog, Stigmata), celebrates GHI physicians, 600 of whom are listed by New York Magazine as the best the city has to offer. The three spots show the surgeons as regular people interacting with individuals who are there should they ever be needed. Hey, it's better than fake doctors in white lab coats. See the three spots here.

Written by Steve Hall    Comments (3)     File: Campaigns, Television     Apr-15-06  

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Comments

The human element is nice to see carried through...love the cinematography and the emotion it produces. VO should have been female.

Posted by: John Boy on April 17, 2006 09:59 AM

I like them. Mikaela's the most effective. I agree, VO should have been female.

Posted by: John on April 17, 2006 02:11 PM

I disagree. Love the VO. These spots are really cool. Very different and really smart.

Posted by: shawn on April 19, 2006 11:01 PM

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