Hilton, GM, Sprint Say 'Yes' Unanimously In Wall Street Journal

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Adrants reader Jamie wonders what's up today with the word "yes" in the Wall Street Journal today, writing, "What's the deal with pgs A10, A11 & A13 of today's Wall Street Journal? Hilton, GM and Sprint. All 1/2 or full page ads with the word 'yes' big and bold in the headline. Is there something I should be reading into here? Is 'yes' the new "it" word in advertising?"

Pure coincidence? Anyone from the WSJ, Hilton, GM or Sprint care to comment?

by Steve Hall    Apr- 6-06   Click to Comment   
Topic: Newspaper, Strange   

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Comments



Comments

I'm guessing it has to do with the Newspaper Association of America's campaign to promote print advertising ("Newspaper Advertising: A Destination, Not a Distraction" http://www.naa.org/advertiser/).

Posted by: Robin Zaleski on April 7, 2006 2:51 PM





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