We've all heard the horror stories of young girls or women, overwhelmed by the thought of giving birth, who've chosen, instead, to dump their baby in the nearest bathroom stall or trashcan. Drug company Schering has co-opted the horror and turned it into an ad campaign for its birth control pill. The ad is an outdoor installation in the form of trashcans - placed near universities in Bankok - with motion sensors that, upon sensing the motion of a passerby, deliver the sound of a baby crying. Once the top of the trashcan is opened, the passerby is presented with Schering's message. OgilvyOne did the work. Hmm. We're not sure whether to say, "Damn, that's great advertising" or "That's disgusting. What the hell were you thinking?" See additional images here.
While this sort of Windows/Mac joke has been played out a billion times before, this time it just seems to have a bit more humor. Someone has altered the ending of the Mac/Intel ad - the one everyone claimed copied a Postal Service video - to illustrate a scenario Windows users have, unfortunately, become all to familiar with.
Adrants reader Jamie wonders what's up today with the word "yes" in the Wall Street Journal today, writing, "What's the deal with pgs A10, A11 & A13 of today's Wall Street Journal? Hilton, GM and Sprint. All 1/2 or full page ads with the word 'yes' big and bold in the headline. Is there something I should be reading into here? Is 'yes' the new "it" word in advertising?"
Pure coincidence? Anyone from the WSJ, Hilton, GM or Sprint care to comment?
Here's one of those promotions that makes you ask, "WTF???" In a nod to certain movies which have surprise endings, the surprise ending in this clip is twisted. An idyllic day at the beach goes horribly wrong when a crab and a unicorn cross paths. Be sure to check out the girl who becomes randomly one-legged at the end of the clip. Oh, before we forget, the whole thing promotes the Newport Beach Film Festival and was created by Y&R Southern California.
We really ought to create a new category here for the increasing number of look-a-like, rip off and knowing nod ad campaign. Ben Popken from The Consumerist sends us a comparison of Volkswagen's My Fast character and Honda's Speedy Demon. Granted, they are different but there are similarities conceptually. No bid deal. We already know all the good ideas have been taken.
OK so it's not really a great spot, in fact, it's really cheesy but it does strive to let all Americans know Canada welcomes, with open arms, all gays and lesbians who want to get married without the hassle of state and federal anti-gay marriage laws. Oddly the spot is 42 seconds long which, actually, is a very good thing because 12 seconds of this spot could be cut and nothing would be lost.
FCBi has created a site called University of St. Arvin to promote Kraft's Easy Mac Cups. At the college student-directed site, people can create a message that will be sent to their Mom asking her to send a care package full of Easy mac Cups. There's a Subservient Chicken-like area of the site where you can click around a guy's dorm room and make him do stuff. There's a weird roomate-films-roomate-making out thing and a couple of videos, one that's kinda funny. But does anyone older that ten eat this crap?
Adding a southern twist to ads promoting the Carolina Independent Film Festival, BooneOakley "re-worked" movies posters from Breakfast At Tiffany's, Moonstruck, Red October and Scareface. See all the redneck action here.
To promote the 2006 World Men's Curling Championships, a sport we still don't completely understand, Conover Tuttle Pace created a couple of spots promoting the event at the Paul Tsongas Arena in Lowell, MA. The agency is proud to point out the spots contain no beer, bikini-clad models or farting animals.
Listen up all you advertising students. This your chance to the advertising industry's biggest boondoggle, the Cannes Lions Advertising Festival. Ad agency AKQA has organized the first ever Future Lions Competition for all you global ad students. The competition is now open and accepting entries. The goal of the competition is to "showcase forward-thinking ideas and concepts created by the next generation of global advertising superstars." The Future Lions site provides you a creative brief, FAQs, winning tips from AKQA's creative geniuses, downloadable posters and an online submission form.