Knorr Introduces New &%$@ing Dinners
We wonder how many times the voice over talent, the producer and the agency staffers cracked up while recording the voiceover for this Knorr Entree commercial called "Bad Word." I mean how many times can you casually saying "fucking" amidst deliciously droll ad copy before you're on the floor laughing. Anyway, this commercial for Knorr promotes the company's new insta-dinners and closes with, "They're unlike any fucking dinner you've ever tried." Of course, they didn't actually say "fucking" in the commercial. Oh, fuck it, just go give it a watch. The ad was created by DDB Canada
Comments
McDonalds did the same thing with the word "free" here in the US.
I actually had someone (of now questionable intelligence) tell me that McDonalds had an ad with swearing all over it...she was appalled....and obviously didn't get it.
The Knorr was executed better.
I think it is an effective commercial, bold and in-your face with tight CUs of well shot product. 3 fucking stars.
This is not even clever. Perhaps funny to small children who still take pleasure in annoying their parents. Our culture is vulgar enough without need of such sorry humour.