Krystal Restaurant Puts Customers Faces on Packaging

krystal.jpg

Apparently, there's this really popular restaurant in the South called Krystal. Who knew? We sure didn't and we also didn't know the chain's website has a very attractive spokesperson named Krystal to guide visitors around the company's website. Aside from that, Krystal has this thing called Krystal Lovers Hall of Fame, an area that features Krystal lovers from around the restaurant's six state area.

Their big thing is the Krystal Hamburger box or the Cheese Krystal box, boxes full of small, square burgers. Hmm, sounds a lot like White Castle. That's because, as a commenter points out, it's the southern cousin of White Castle. Krystal will now feature its Hall of Famers on these boxes as a promotion.

by Steve Hall    Apr-10-06   Click to Comment   
Topic: Packaging, Point of Purchase   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

This girl Crystal needs to sit in front of a serious plate of those burgers. She is too skinny!

Posted by: Dario Meli on April 10, 2006 12:55 PM

She may want to stuff a few in her bra as well. No onions, please.

Posted by: John Boy on April 10, 2006 1:24 PM

I am heading back to Chattanoga this weekend (where Krystal is headquartered)and I will definitely eat at Krystal. If you grow up on them, then you really miss them. Not as good as In-N-Out (nothing is) but way better than White Castle.

Posted by: SaveFerris [TypeKey Profile Page] on April 10, 2006 2:01 PM

Krystal burgers are far superior to White Castle "slyders," despite the near-unidentifiable differences in appearance.

Posted by: slyders r 4 suckers on April 10, 2006 3:36 PM

Krystal's so-called burgers are an abomination, just like White Castle. Horrible! Do not call them burgers -- they are slimy pretend meat on a white roll! Gimme a Whataburger, Dairy Queen or In-and-Out burger any day.

Posted by: southerngirltoo on April 11, 2006 11:14 AM

My husband and I recently moved to an area that has a Krystal. We had one in our old neighborhood, but they closed it. Last Saturday night we decided to eat at the Krystal. It was terrible. We asked for french fries without salt, because we have heart problems, guess what? Not only did they have salt , they were cold and hard. The hamburgers were cold as ice. I ask for nothing but light mustard on mine, but I guess they decided I could deal with it. I called the store mangager to no avail. So today I called the 1-800-4Krystal. You won't believe this. He said he couldn't file a complaint because I didn't know the name of the street it was on. So I told him to hold on and used my cell phone to call and get the address. THEN, he said I'm not going to be able to help you, that location hasn't been downloaded into our computer. I said, well at least at Burger King they say you can have it your way.They act like it was a steak dinner and they don't want to make it right. We won't be eating there anymore and I will tell all of my friends not to either.

Posted by: Sandra on October 1, 2008 11:42 PM





Stanton Optical


Featured FREE Resource: