Schweppes Gets Sophisticated With 'Fruit Flavors'
Duval Guillaume has created a new set of commercials in Scandinavia for Schweppes which sophistication and politeness to new levels. One one commercial, a bar fight becomes a gentlemanly exchange and a football team become wise beyond their stereotype. The campaign, which will run in Sweden, Norway, Denmark and Switzerland, works to position the new Schweppes Fruit Flavors as a grown up fruit drink. You can see two of the spot here and here.
Comments
I liked all but the ending. I would have preferred a bit of realism, funny payback if you will. Perhaps they should have had an American carrying a budweiser look-a-like walk up to him an punch him in the face while they were sitting at the bar. Then the husband could have offered him a Schweppes, and after he took a slug, an overwhelming sense of kindness could have come over him to help the other guy off the floor.
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