Shocker: Internet Primary Resource Among Affluent For Product Info
In yet another confirmation of the obvious, a recent Burst Media survey found more than half (57.1%) of respondents to a survey of more than 3,700 web users 18 years and older, say the Internet is their primary source for information about products or services they might purchase. Use of the Internet to gather product information rises dramatically as household income (HHI) increases - going from one-half (50.6%) of respondents reporting HHI less than $35,000 to fully two-thirds (69.2%) of respondents reporting HHI of $75,000 or more. Hmm. Let's do the math. Less money equals higher inability to buy computer. Lack of computer ownership equals inability to access Internet. Inability to access Internet equals inability to use Inter as "primary source for information about products or services." Did we need a study for that or did we just want to put out a press release?