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Weinstein Company Uses YouTube to Promote Movies

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This isn't really new but it's worth noting The Weinstein Company, formed last October by Miramax founders Bob and Harvey Weinstein, has embraced the whole social media/online video thing and is promoting its movies on YouTube. Deep Focus handles the account. Up now are two trailers for Lucky Number Slevin, a trailer for Clerks II and, just added, a clip that includes the first eight minutes of Lucky Number Slevin. There's no need to rely on a studio website or movie trailers in physical theaters when you can get your trailer hundreds of thousand of additional people as in the case of Clerks II which has, to date, been viewed 217,505 times. Of course just one showing of one trailer on one day across, say, 2000 theaters with 150 theater-goers gets 300,000 views but hey, they're getting 217,505 more views then they might have had they not posted the trailer on YouTube.

Written by Steve Hall    Comments (1)     File: Good, Online, Trends and Culture, Viral     Apr-23-06  
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Comments

And don't forget that the people are activly seeking out and viewing these trailers as opposed to running out to get popcorn, etc,

Posted by: Stu on April 23, 2006 11:34 PM

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