Axe Underwear Gets You 'The Look'


Every guy be so lucky as to have a woman react to him this way when she marvels at his underwear-clad package. Too bad that's not always the case. But, apparently, Axe Underwear thinks they can help.

by Steve Hall    May- 5-06    
Topic: Commercials, Good

Adidas Adicolor Goes Pink


Here's another one of those weird, non-sensical, pointless Adidas adicolor videos. This time, it's all about pink. The room is pink. The bear is pink. The girl is cute so whatever.

by Steve Hall    May- 5-06    
Topic: Online

Trendio Launches As Stock Market For Buzz Words


For those interested in examining trends and marketing buzz, has launched as a stock market for buzz-words: words that appear in the news are quoted in real time based on their presence in 3000 news sources. The goal is to provide a picture of what the media are talking about, which topics are in and which are out. There's also a game that allows users to manage a portfolio of words as if they were stocks. Users can buy and sell words and try to gain virtual dollars based on their feeling on which topics will get the most coverage, and rise the most in the coming hours, days or weeks. If trends and buzz words are you thing, then, I guess, so is Trendio.

by Steve Hall    May- 5-06    
Topic: Online, Research, Trends and Culture

Word of Mouth Basic Training Conference Comes to San Francisco


The Word of Mouth Marketing Association is hosting a two-day word of Mouth Basic Training conference in San Francisco June 20-21 at the San Francisco Hilton. The conference will feature keynotes from Microsoft's Robert Scoble and author Shel Israel. The conference aims to educate attendees on how to use word of mouth in marketing programs. Sessions will cover best practices, case studies, research, social networks, measurement, blogging and how to launch a word of mouth campaign.

by Steve Hall    May- 5-06    
Topic: Industry Events

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Scion Commercials Magically Created From 3,000 Stills


Part art director's wet dream, part photographer's ego-fest, these four new spots, created by ATTIK , Spy Post and Umlaut and photographed by Kevin Necessary (cousin to William Essential?) for Scion are actually interesting to watch. Maybe it's the music. Maybe it's the virtual work. We don't know. We just know we watched all four of them and felt really good about Scion afterwards. The spots were created mainly from stills - 3,000 of them - and then tweaked in post-production to magically appear as live-ish footage.

by Steve Hall    May- 5-06    
Topic: Commercials, Good

Thule Taps Toilet Paper


While advertising on toilet paper has been around for a while, we haven't seen many, if any, major (or semi-major) advertisers avail themselves of the oddly intimate medium. Thule, the automobile roof rack company, as part of a larger campaign, will slap its logo and mesaging on a toilet paper roll near you.

by Steve Hall    May- 5-06    
Topic: Good, Guerilla

Lynx Webcam Video Goes Downhill Fast


This viral webcam video, created to promote the Lynx/Axe ClickMore site, began with promise then devolved into a stupid, cheesy, illustration of stereotypical webcam/online video antics. The premise has a woman creating a webcam video for a guy she met the night before. Since she forgot to leave her number with him, she plans to do it in the video by doing a striptease, slowly revealing each number hidden underneath a piece of clothing. After that, it goes downhill fast turning into a ridiculous lingerie/cheerleader/stripper/pillow fight-fest. Intamacy would have prevailed nicely here but the creators chose to go for cheese factor. Or, maybe it was intended to be ironic all along. Either way, this could have been so much better.

by Steve Hall    May- 5-06    
Topic: Bad, Viral

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