New York artist Jordan Seller has created a PublicAdCampaign gallery consisting of outdoor advertising frames he "removed" from various areas in the city to create a statement against the proliferation of outdoor advertising and to "reclaim public advertising space form commercial forces." In a statement, Seiler said, "New York City's public environment is a carnival of commercial influences and private concerns. Each step brings new desires and unwanted needs. By replacing public advertising with artwork, PublicAdCampaign temporarily alleviates a fraction of this burden while attempting to cultivate more personal interactions between public individuals." He's got a point. See his work here.
While this approach has been taken with cars ads before, perhaps even by Toyota, this Toyota RAV ad takes it to a new level when it comes to beating one's spouse to the vehicle in the morning.
While Paris Hilton suddenly appears to have grown boobs, she's still waif thin and perhaps this Australian commercial for Ocean Spray explains why. In the ad a friend tells a Paris Hilton look-a-like that colonics are good but Ocean Spray is better. Hilton sort of gets the message but doesn't quite know through which orifice the Ocean Spray should be consumed. Also, the spoof was apparently created before Paris switched her catch phrase to "that's sexy."
Here's a nice BMW Mini billboard sent to us by University of Texas Austin student Nancy Jeng on which the Mini has made room for mother nature by donating 2/3 of the billboard space to The Nature Conservancy.
In a move far more effective that a typical "All gets your clothes cleaner" before/after :30, All Detergent is staging a promotion in New York over the next two weeks that has two buses, draped with dirty laundry roaming the streets of the city. People who see the bus can text message All and enter a sweepstakes to win $200 and a $5,000 grand prize for a shopping spree. A website accompanies the promotion and has videos, product info and a bus route map to make it easier to spot the vehicle.
Behavioral online ad network TACODA, will begin screening the content that appears adjacent to the ads served through its 3,500 site network for inappropriate content and then determine whether or not to serve an ad. It's being done through a partnership with content filtering firm ContentWatch which will flag questionable content for review and filtering. TACODA President and COO Curt Viebranz says the move is an effort to offer adverisers a "clean, we-lit environment." Now if only the contextual folks could keep the credit card sharks away from the real sharks. Actuially, one company can. Check out Mochila.
Zip Internet is running an interesting campaign that illustrates how easy life would be if it were able to be controlled with web navigation commands such as Delete, Refresh, Back, Open and Stop. Nice campaign.
So am I supposed to buy this deodorant because there's hot roller girls in the ad or am I supposed to show this ad to a woman who finds green underwear and fish net stockings appealing so she can buy it? Please. Help me out here. Who is Right Guard selling to here? What's the message? If you're gonna pull the hotties out of the closet for your ad campaign, at least be clear on who's supposed to get excited about them.
On May 23rd, Blender magazine, along with with DKNY Jeans, will celebrate its fifth anniversary issue with a Birthday Blowout party at Studio 450 in Manhattan. The party, also sponsored by Ford Mustang, Virgin Mobile and Patrón Tequila, will feature live performances from rapper Ghostface Killah, London's indie-rock artist Art Brut and a DJ set from New York's, The MisShapes.
While it's always painful to hear one's own voice, it might not be so painful for you to hear another person's voice. With that bit of useless and trivial wisdom, you can listen to me, Steve Hall, interviewed by Brian Massey on his HearThis Podcast for Marketers. We sat down in the press room at ad:tech San Francisco which was held at the Moscone Center April 26-28. We talked about advertising in general, social media, how I publish Adrants, the hundreds of friends I have I've never met, video, Crispin Porter + Bogusky (I know, I know. Sorry), anything but the :30, on-demand TV, the pointlessness of TV networks as middlemen and my very, very short attention span. If you care, you can listen here.