Something About Dogs And Football


Yet another soccer (football) clip, this time with a dog selling some sort of mascot. Those Eurpoeans really are crazy about their football.

by Steve Hall    May-26-06    

Boorman Burns Brands to Promote Brand


Neil Boorman is going to gather together all his branded possessions, place them in a pile, douse them with lighter fluid and set the whole thing on fire. He's doing it as some sort of protest against the ruling power brands have over an individual's life and one's definition of that life. Of course, in a sick twist, he's doing it all to promote his own brand, a new book called Bonfire of the Brands.

by Steve Hall    May-26-06    
Topic: Brands, Promotions, Publishing, Trends and Culture

Campaign Says Don't Ignore Yor Liver


The American Liver Foundation has launched a new campaign, which includes two 30-second spots appearing on ESPN, The History Channel, and National Geographic, among others and uses humor to raise general awareness of the liver and liver disease. The spots were created by filter, New York. Don't ignore your liver. Bad things could happen. View the spots here.

by Steve Hall    May-26-06    
Topic: Commercials

Production Companies Deserve Credit Too


It's usually the agencies that get all the glory when it comes to television and video production but without directors, producers, sound engineers and special effects expert, most TV spots would still be in story board form laying around the creative conference room next to half empty lattes. So, from time to time, we like to call attention to those behind the scene that make your spots pretty. This time, it's Stardust Studios which did some work for R/GA on their What's Your Game About? video featured on In the video, Kobe Bryant, Jason Kidd, Vince Carter, Tony Parker, Manu Ginobli, MVP Steve Nash and others do their thing while Stardust does theirs. Give it a look.

by Steve Hall    May-26-06    
Topic: Commercials, Good, Online

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'Truth' Campaign Gets Ridiculous


Normally, we'd never be one to side with a tobacco company on anything, but this new spot from the American Legacy Foundation's Truth campaign is giving us cause. In this second spot in the campaign, a dude walks into a store to buy a mattress and strikes up a conversation with the sales person. He tells the guy that back in 1985, a tobacco company VP wondered if sleep should be banned because the majority of people die in their sleep. So the basis of this spot come from a comment that was likely a joke and is trying to twist it into some sort of "Oh my God, can you believe a cancer stick maker would actually suggest sleep be banned to fend off accusations smoking kills" thing. It's ridiculous.

more »

by Steve Hall    May-26-06    
Topic: Campaigns, Commercials, Strange, Worst

The Future of Advertising Needs Doing, Not Talking


Despite all the negativity you might read on Adrants, there are a great many minds in the advertising industry. Many of those minds work within the wall of an advertising agency or in a client marketing organization. Just as many work outside those walls as consultants, freelancers, speakers, authors, journalists, serial entrepreneuers and the like. Todd Copelvitz, a member of the first group for a period of time, is now a member of the latter group. Copelvitz has been very active in the interactive space for at least 15 years, most recently in the area of agency-side interactive and social media for several Dallas ad agencies.

Todd, who says agencies and media companies have become lazy in the face of the fast changing media landscape and shifting media consumption patterns, suggests all of those in the latter group get off their collective asses, stop bitching about what's wrong with the ad industry and put all those pontifications into practice by starting a company that leaves the old behind and acknowledges the new. Many people have made this call before. Some, because it's easy. Others, because it's a "those who can't do, teach" kind of thing. Further, some do it simply because it's what their good at. Todd hopes to turn theory into practice.

more »

by Steve Hall    May-26-06    
Topic: Agencies, Opinion

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