While we're not sure something as simple as winning a soccer game will always pull a country out of civil war, that's exactly what happened to Ivory Coast after it's team qualified for the World Cup. ESPN leveraged this to promote its coverage of the World Cup in a spot voiced by Bono with music from U2. The spot is one of four created by Wieden & Kennedy, produced by FilmCore and mixed by audioEngine. View the spot here.
The self congratulation festival known as Advertising Week is upon us again. New York's Madison Avenue has been festooned with banners featuring famous advertising icons from Tony the Tiger to Juan Valdez to the Geico Gecko. The banners celebrate the brands as favorites voted by the public at last year's Advertising Week. During this year's event, the public will, once again, have a chance to vote for their favorites. We sit on pins and needles awaiting the outcome.