Warning: include(/inc/detect_ads.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2006/05/advertisers-bail-out-of-mens-magazines-fo.php on line 11

Warning: include() [function.include]: Failed opening '/inc/detect_ads.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2006/05/advertisers-bail-out-of-mens-magazines-fo.php on line 11

Warning: include(/inc/header.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2006/05/advertisers-bail-out-of-mens-magazines-fo.php on line 12

Warning: include() [function.include]: Failed opening '/inc/header.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2006/05/advertisers-bail-out-of-mens-magazines-fo.php on line 12

Advertisers Bail Out of Men's Magazines For Online Media

cover_details_190.jpg

Let's see. A magazine gives you a few pictures and words 12 times a year. The Internet offers billions of pictures of women in various stages of undress and enough online games to play until one is 152. Marketers screw up a lot of things but they're pretty good at following the eyeballs. Mediaweek Monitor says ad pages in men's magazines have dropped four percent through June. Conde Nast admits they had a terrible first quarter for Details.

Written by Steve Hall    Comments (1)     File: Magazine, Research, Trends and Culture     May- 9-06  

Warning: include(/imedia/imedia_ad.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2006/05/advertisers-bail-out-of-mens-magazines-fo.php on line 88

Warning: include() [function.include]: Failed opening '/imedia/imedia_ad.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2006/05/advertisers-bail-out-of-mens-magazines-fo.php on line 88

Warning: include(/inc/subscribe_form.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2006/05/advertisers-bail-out-of-mens-magazines-fo.php on line 93

Warning: include() [function.include]: Failed opening '/inc/subscribe_form.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2006/05/advertisers-bail-out-of-mens-magazines-fo.php on line 93

Warning: include(/inc/dynamic/recent_adrants.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2006/05/advertisers-bail-out-of-mens-magazines-fo.php on line 115

Warning: include() [function.include]: Failed opening '/inc/dynamic/recent_adrants.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2006/05/advertisers-bail-out-of-mens-magazines-fo.php on line 115

Comments

Magazines will always be around, though. People still need something to take to the bathroom. Or read on the bus. Not everyone has or wants a laptop.

Posted by: Jayson D. on May 10, 2006 11:09 AM

Post a comment











Warning: include(/inc/column_right.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2006/05/advertisers-bail-out-of-mens-magazines-fo.php on line 288

Warning: include() [function.include]: Failed opening '/inc/column_right.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2006/05/advertisers-bail-out-of-mens-magazines-fo.php on line 288

Warning: include(/inc/footer.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2006/05/advertisers-bail-out-of-mens-magazines-fo.php on line 289

Warning: include() [function.include]: Failed opening '/inc/footer.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2006/05/advertisers-bail-out-of-mens-magazines-fo.php on line 289