Axe Wants Guys to Get A Girlfriend
While it might be really cool to be some sort of world record holder for solving Rubik's Cube or making amazing quarters shots or creating little Jaws puppet movies, Axe thinks thinks otherwise and wants these guys to go out and get a girlfriend. Of course, Axe is there to help with its body deodorant. There's three spots in this South African campaign which you can view here, here and here.
Comments
Fucking brilliant; a nice, hard kick in consumer generated content's crotch.
Why does axe think that its deodarant can win certain peop's chicks. Who really believes that! and would buy axe because the ad says this will happen when a dude purchases it. Only an idiot would think that. I understand that it is an ad campaign, and some poeple say that there is more rather a subliminal message in the text. but I just find them entertaining.
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