Warning: include(/inc/detect_ads.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2006/05/budget-rentacar-relaunches-up-your-budget.php on line 11

Warning: include() [function.include]: Failed opening '/inc/detect_ads.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2006/05/budget-rentacar-relaunches-up-your-budget.php on line 11

Warning: include(/inc/header.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2006/05/budget-rentacar-relaunches-up-your-budget.php on line 12

Warning: include() [function.include]: Failed opening '/inc/header.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2006/05/budget-rentacar-relaunches-up-your-budget.php on line 12

Budget Rent-A-Car Relaunches Up Your Budget Treasure Hunt

upyourbudget_2.jpg

On June 5, Budget Rent-A-Car will re-launch its Up Your Budget Treasure Hunt game. Last time, physical clues were placed in 16 cities around the country with online videos hinting at their location. Upon finding the clues, winners would receive $10,000. This time, the game is "armchair" so everyone can play without leaving the comfort of their home. The contest will last for four weeks. Each day, Monday though Thursday of each of the four weeks, clues to a virtual journey will be provided. Contestants, using the clues, will guess the length of the journey weeks' journey and offer up their answer Friday. The person guessing the exact mileage or the closest to it wins $25,000. Second place gets $10,000, third gets $5,000.

The game, as it was before, is blog-based and users will be encouraged share their stories as they hunt for the contest's clues. The contest will be promoted with a nationwide, live-read radio buy and an online buy on the BlogAds blog advertising network. The campaign was concepted (oops, conceptualized) by Cendent Car Rental Group's (Budget's parent company) Becky Alseth and IMPAX Marketing's Jay Arnold and designed by Design4Results' Komra Moriko. The blog ads can be viewed here.

Written by Steve Hall    Comments (0)     File: Good, Online, Radio, Weblogs     May-31-06  
Tags:  

Warning: include(/imedia/imedia_ad.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2006/05/budget-rentacar-relaunches-up-your-budget.php on line 76

Warning: include() [function.include]: Failed opening '/imedia/imedia_ad.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2006/05/budget-rentacar-relaunches-up-your-budget.php on line 76

Warning: include(/inc/subscribe_form.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2006/05/budget-rentacar-relaunches-up-your-budget.php on line 81

Warning: include() [function.include]: Failed opening '/inc/subscribe_form.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2006/05/budget-rentacar-relaunches-up-your-budget.php on line 81

Warning: include(/inc/dynamic/recent_adrants.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2006/05/budget-rentacar-relaunches-up-your-budget.php on line 103

Warning: include() [function.include]: Failed opening '/inc/dynamic/recent_adrants.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2006/05/budget-rentacar-relaunches-up-your-budget.php on line 103

Comments

Post a comment











Warning: include(/inc/column_right.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2006/05/budget-rentacar-relaunches-up-your-budget.php on line 270

Warning: include() [function.include]: Failed opening '/inc/column_right.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2006/05/budget-rentacar-relaunches-up-your-budget.php on line 270

Warning: include(/inc/footer.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2006/05/budget-rentacar-relaunches-up-your-budget.php on line 271

Warning: include() [function.include]: Failed opening '/inc/footer.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2006/05/budget-rentacar-relaunches-up-your-budget.php on line 271