CBS and AOL Find Another Way Around DVRs
CBS has teamed with AOL and, this Fall, will introduce a game that requires viewers to watch both programming and commercials to win a potential $2 million in gold. The game, Gold Rush, is the latest on the list of tactics to combat DVR ad skipping. Clues to the prizes will be placed within programming, in commercials and on AOL. The move follows ABC's Lost Experience, a second plot-line to the popular Lost show that reveals itself in fake ads, print and the web.
While it's nice to see the nets get creative, it's not going to be so nice seeing formerly ad-free content become filled, perhaps, with subtle and blatant advertising messages all in the name of preserving a dying model.