Fashion Brand Takes Sex-In-Advertising to Orgasmic Conclusion

shai_fashion.jpg

We know the French aren't hung up about sex the way we Americans are who only hint at it in advertising and media in the most politically correct, conservative manner. While we might get our kicks out of America's version of a sexy ad such as Paris Hilton slithering over a Bentley for Carl's Jr or the Cleaning Hunk cleaning homes nearly naked for Xtra Pine or even Axe's many sexually laced ads but there's way more than a kick to be had from this promotional website for French fashion brand Shai which takes sex all the way to its full-on, X-rated orgasmic completion.

Agency7Seven has created a site where you can view men on men, women on women and women on men sex while rolling your cursor over their clothing to find out information about the individual piece of clothing. Trust us, it's not long before you've forgotten this is a site trying to sell clothes and other distracting interests arise. The sulrty electronica song with the lyrics, "There's no reason to be Shai" fits the mood perfectly. This is a site best viewed at home where the prying eyes of co-workers and bosses aren't a problem.

While it is very racy, it is very well done and it's definitely not sleazy, cheesy porn. It's beautifully shot sex. There's almost a feeling that this is just normal. That there's nothing to be ashamed of or embarrassed about. It makes American Apparel look even more like the slut show it has become.

Written by Steve Hall    Comments (6)     File: Good, Online, Trends and Culture     May-30-06  
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Comments

Beautiful work indeed and apparently a very successful campaign. I am sorry however the agency behind it chose not to link to their site. Contact information is opaque, WHOIS records even more so...

FJ

Posted by: FJ on May 30, 2006 12:54 PM

I'd hardly call this classy. It is some hot girl on girl action which I love as much as anybody else, but it is what it is.

Posted by: Al Goldstein on May 30, 2006 07:10 PM

Classy may not be the best word to describe it, but I will say that is one hell of a unique way to present a catalog. There's no denying that.

Posted by: Brent Meyer on May 30, 2006 11:24 PM

is that an actual song or did they just make it up for the add. if it is whats it called. or where can i find it

Posted by: AG on June 4, 2006 01:08 PM

Similarly, some girls have large, medium, or small breasts. Nonetheless, many girls are unhappy because they think their breasts are too small or too large. Attitudes about breast size are often influenced by fashions. In the Flapper days (1920s), it was considered desirable to have small breasts, as was the case in the l960s when fashion models began to look emaciated. With the arrival of the Wonder Bra, it again became fashionable to have larger breasts. From a health perspective, there is no ideal breast size. Breast size bears no relationship to breast cancer or ability to nurse an infant. There are surgical procedures available to increase or decrease the size of breasts.

Posted by: Jeremy on December 13, 2006 03:24 AM

Hey! Coool Picture.I Like this one :)

Posted by: Ken Dryden on December 14, 2006 04:54 AM

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