Gillette Launches NoScruf Viral Campaign

terry_noscruf.jpg

It seems Boston's Digitas has been busy creating a Geocities-like site for Gillette called NoScruf. NoScruf stands for National Organization of Social Crusaders Repulsed by Unshaven Faces, a group ,headed by apparent swimsuit model Terry Tarentelli, that is sick and tired of the unshaven, male scruffy look. In a sort of protest, women on the site appear unshaven with hair on their legs and under their arm pits. There's a couple films that document the movement. The site is purposefully designed to look like crap and just like Geocities sites of yesteryear, there's broken links, cheesy graphics and really bad typeface. It all kinda makes you want to go out and by a really good razor...from Gillette, of course.

by Steve Hall    May-18-06   Click to Comment   
Topic: Brands, Good, Viral   

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Comments



Comments

Excellent work by Digitas - the site is clever and spot on...the film content is superb - great production value - great work. Anyone know who directed these?

Posted by: Robert Wolfson on May 19, 2006 1:17 PM

Excellent work by Digitas - the site is clever and spot on...the film content is superb - great production value - great work. Anyone know who directed these?

Posted by: Jason Gibb on May 19, 2006 1:17 PM

Excellent sucking up by both Robert and Jason - succinct - in fact synchronized - great suck ups. Anyone know who directed them?

Posted by: Jill Etsuchs on May 22, 2006 5:02 PM

Excellent sucking up by both Robert and Jason - succinct - in fact synchronized - great suck ups. Anyone know who directed them?

Posted by: Jill Etsuchs on May 22, 2006 5:03 PM

Interesting...work is well done...site is well done. Effective? Let's see.........

Posted by: Kim on May 22, 2006 7:40 PM

I like my scruff. So does my wife... and I find arm pit hair on women kinda sexy.

Posted by: Jay on July 12, 2006 3:35 PM

Genius. I like how the film is just as amateurish as the graphic design of the site -- the over-use of the crane, the day shoot on the papier mache Universal lot, and the horrible acting by the woman.

Posted by: jerry on July 17, 2006 1:37 PM

obviously they think noone hase ever actually seen an unshaven woman. those photos on the site look so fake...

Posted by: monkey on August 7, 2006 9:19 PM







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