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Global Security Mag Campaign Eases Fear of Nuclear War

BulletinNightlightFpg72.jpg

Today, in the category of business to business advertising, we have this campaign from Chicago-based Hadrian's Wall for the Bulletin of the Atomic Scientists. Yes, we said, "Huh?" as well. The bulletin, which has been around since just after that lovely time when we figured it would be OK to bomb the crap out a county to end a world war, is affiliated with the University of Chicago and focuses on global security issues and the assessment of nuclear danger. The campaign is intended to lessen the intimidating factors of nuclear danger and broaden the publication's circulation. This, and we're serious here, is done through the concept of showing a child's night light and the security that imagery connotes. Click the image to see a bigger version of the ad.

Written by Steve Hall    Comments (1)     File: Campaigns, Magazine     May-31-06  

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Comments

The safety of a child's nightlight? Maybe the way atomic power glows in the dark? Or the darkness closing in on the light of atomic power? I agree, this really doesn't work.

Posted by: Diane Ensey on May 31, 2006 01:04 PM

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