IKEA Improves New York Bus Shelters

ikea_custom_bench.jpg

Curbed has noticed the recent bus stop installations that IKEA has placed around the New York City area making the bus a thing someone might actually want to use to get from point A to point B. Now if they could only do the same thing for cabs.

UPDATE: Deutsch, which created the campaign, informs us, "In preparation for Design Week in NYC, IKEA teamed up with Deutsch to make 'everyday fabulous' for New Yorkers. With more than 650 different experiences during this 5-day, city-wide guerilla marketing event (including padded park benches in Union Square, oven mitts in the #6 train, bus shelters designed for comfort and flair and doggie bowls for our four-legged friends) IKEA proves that good design can make every day even better."

Check out this page for some very cool images of the effort.

by Steve Hall    May-22-06   Click to Comment   
Topic: Good, Guerilla, Outdoor   

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Comments



Comments

very cool

Posted by: poppi on May 22, 2006 9:09 PM

Now, just do something about Chicago's. PLEASE.

Posted by: TRoyal on May 23, 2006 10:17 AM

great job by deutsch!!! Thx for the info. I published the story with some more images on my blog.
http://blog.insnet.de/2006/ikea-outdoor-guerillia-aktion/

Posted by: Fabian Nöthe on May 25, 2006 10:06 AM







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