Sadly, an endearing relationship has come to an end. We cheered, we cried, we vicariously lived a deep and meaningful relationship but, alas, it has all come to an end. AdFreak tells us they've received an email announcing the breakup of Brook Burke and the King. A sad day this is, indeed. Following the announcement, marketers could be heard weeping the world over.
Words and Pictures has given their cartoon treatment to the messy Hasbro Oozinator ad.
Club Mom has introduced the web's first social network for moms. Now discussion about the consistency of baby poop can be taken to a global level.
IQ Interactive and Arnold have created a virtual tour website for the recently launched Royal Caribbean ship Freed of the Seas.
Gatorade and Just Ad Orange think Americans should care more about World Cup football and this ad asks them to consider it.
The growth of Walmart is scary, Really scary.
AdFreak asks, Is there anything breasts can't sell?
AdJab analyzes a Suzuki Forenza ad and wonders what a "smoking hot" woman stripping in an elevator has to do with selling cars.
Here's an ad that does absolutely nothing to conceal the double meaning of the product. Created by Bos in Toronto for its client Mac's Convenience/Mac's Froster, it promotes a drink called Whack. Appropriately, the email that contained this commercial was signed "Enjoy."
OK, this is sort of funny. It's certainly loud in the city and whenever you see one of those burly biker dudes, you do sort of wonder what personal deficiency they're trying to hide with their big ass bike. Well, this commercial answers that question quite clearly.
Someone else is going to have to explain the point of this too me because after viewing the site, I just don't see the point. We should be making it easier for people to consume advertising, not more difficult. BBDO has created this thing called the One Second Theater that is embedded in the last second of it's Dancin' Elephant commercial and can be viewed by moving forward one frame at a time.
Here's a commercial for Aquafina water that's 59 seconds too long. The joke's pretty dumb too. Yet another fancy, high-priced production to insure nice, fat agency fees. Oh wait. Silly me. That's a good thing. Of course we want big fat agency fees. Otherwise, how would we fund all the foosball tables and pool tables and "client lunches" and "business" cell phone bills and trips to Cannes? Sorry, we lost our mind for a minute there. This spot is great!
Leveraging consumer generated content, or whatever silly buzzword you want to throw at the notion of people creating stuff - as if that were something new, ViTrue Inc., following its acquisition of video sharing site Sharkle, is formalizing the process of random people created ads for specific brands. ViTrue, which has been playing in the people-powered ad space for some time, will introduce a process where marketers and their agencies can post a creative brief, solicit work, review and approve the work which will then appear on Sharkle and, perhaps on television.
On one hand, one could say it's just dumb to outside the industry to find new creative because no one outside the industry could possibly understand what makes a great ad. On the other hand, one could say our industry is an insular, ego-infested closet full of whack jobs who have been following the same lame formulas and creating the same boring ads for so long simply to win awards rather than sell product, anything would be an improvement. We're kinda thinking the other hand has the right idea here.
A couple years ago, UK telephone company Talk Talk ran a commercial that used people to form words. This month, a commercial for Belgian newspaper Het Nieuwsblad did the same thing? Some would calls this a form of plagiarism. Others would call it an effective visual element. After all, British Airways did it. Countless others have including out all-time favorite, Carlton Draught's Big Ad, itself, a knock off of the British Airways ad. Certainly these two ads are very similar but are there really any new ideas left? Does it really matter if one ad uses the same visual element as another? Does anyone care?
In February of this year, a blog called Spacecadetz launched. The purpose of the blog is to highlight some of the best MySpace content from profiles to videos to new features to events. Currently, the blog has an interview with Al Cabino, the man behind a petition that asks Nike to bring back McFlys, the sneakers featured in the Michael J. Fox movie Back to the Future II. Cabino, who's coined the term "sneaker activism" doesn't want to wait until 2015, the year rumor has it Nike will, perhaps, introduce McFlys to the public. Cabino wants the kicks now and has launched a vigorous campaign to get Nike's attention.
Here's Jessica Alba doing the Asian commercial thing. Like all kinds of other celebs who go to Japan and other far away (from America) places to make a little extra cash without suffering overexposure in America, Alba, her handlers and the handlers of other celebs seem to have forgotten about these things called the Internet and YouTube where geography is a non-issue. Sure, a commercial airing on TV is still more glamorous and far reaching than a commercial on the web but that won't be the case for much longer. The practice of celebrities "hiding" while making money won't last. If you want to see more American celebrities doing the foreign commercial thing, you should go visit Japander, a site whose sole purpose is to catalog American celebrities appearing in Japanese commercials. Some are hilariously goofy.