Here's Jessica Alba doing the Asian commercial thing. Like all kinds of other celebs who go to Japan and other far away (from America) places to make a little extra cash without suffering overexposure in America, Alba, her handlers and the handlers of other celebs seem to have forgotten about these things called the Internet and YouTube where geography is a non-issue. Sure, a commercial airing on TV is still more glamorous and far reaching than a commercial on the web but that won't be the case for much longer. The practice of celebrities "hiding" while making money won't last. If you want to see more American celebrities doing the foreign commercial thing, you should go visit Japander, a site whose sole purpose is to catalog American celebrities appearing in Japanese commercials. Some are hilariously goofy.
Every guy be so lucky as to have a woman react to him this way when she marvels at his underwear-clad package. Too bad that's not always the case. But, apparently, Axe Underwear thinks they can help.
Here's another one of those weird, non-sensical, pointless Adidas adicolor videos. This time, it's all about pink. The room is pink. The bear is pink. The girl is cute so whatever.
For those interested in examining trends and marketing buzz, Trendio.com has launched as a stock market for buzz-words: words that appear in the news are quoted in real time based on their presence in 3000 news sources. The goal is to provide a picture of what the media are talking about, which topics are in and which are out. There's also a game that allows users to manage a portfolio of words as if they were stocks. Users can buy and sell words and try to gain virtual dollars based on their feeling on which topics will get the most coverage, and rise the most in the coming hours, days or weeks. If trends and buzz words are you thing, then, I guess, so is Trendio.
The Word of Mouth Marketing Association is hosting a two-day word of Mouth Basic Training conference in San Francisco June 20-21 at the San Francisco Hilton. The conference will feature keynotes from Microsoft's Robert Scoble and author Shel Israel. The conference aims to educate attendees on how to use word of mouth in marketing programs. Sessions will cover best practices, case studies, research, social networks, measurement, blogging and how to launch a word of mouth campaign.
Part art director's wet dream, part photographer's ego-fest, these four new spots, created by ATTIK , Spy Post and Umlaut and photographed by Kevin Necessary (cousin to William Essential?) for Scion are actually interesting to watch. Maybe it's the music. Maybe it's the virtual work. We don't know. We just know we watched all four of them and felt really good about Scion afterwards. The spots were created mainly from stills - 3,000 of them - and then tweaked in post-production to magically appear as live-ish footage.
While advertising on toilet paper has been around for a while, we haven't seen many, if any, major (or semi-major) advertisers avail themselves of the oddly intimate medium. Thule, the automobile roof rack company, as part of a larger campaign, will slap its logo and mesaging on a toilet paper roll near you.
This viral webcam video, created to promote the Lynx/Axe ClickMore site, began with promise then devolved into a stupid, cheesy, illustration of stereotypical webcam/online video antics. The premise has a woman creating a webcam video for a guy she met the night before. Since she forgot to leave her number with him, she plans to do it in the video by doing a striptease, slowly revealing each number hidden underneath a piece of clothing. After that, it goes downhill fast turning into a ridiculous lingerie/cheerleader/stripper/pillow fight-fest. Intamacy would have prevailed nicely here but the creators chose to go for cheese factor. Or, maybe it was intended to be ironic all along. Either way, this could have been so much better.
Kansas City Agency Sullivan Higdon & Sink, home to the American Copywriter podcast's John January and Tug McTighe, has launched a fun Cinco (Sinko...get it?) de Mayo pinata game in which you can whack the agency's sheep mascot. You can play the game in any one of four rooms; the kitchen, the lobby, the living room and the ice ball lounge (whatever that is). Have at it because we couldn't seem to manage an effective sheep whack.
Thanks to Jalopnick and the blog's Flicker photo, we can wallow in the aimlessness of the new Ford "Bold Moves" ad campaign. We've already whined about the stupidity of the new tagline so we're too taired to care about the ads. You can see them here and tell us what you think.
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