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All Drapes Buses With Clothes

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In a move far more effective that a typical "All gets your clothes cleaner" before/after :30, All Detergent is staging a promotion in New York over the next two weeks that has two buses, draped with dirty laundry roaming the streets of the city. People who see the bus can text message All and enter a sweepstakes to win $200 and a $5,000 grand prize for a shopping spree. A website accompanies the promotion and has videos, product info and a bus route map to make it easier to spot the vehicle.

by Steve Hall    May-17-06    
Topic: Good, Guerilla, Mobile/Wireless, Online, Outdoor, Promotions



Tacoda to Screen Content For Its Behavioral Network Advertisers

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Behavioral online ad network TACODA, will begin screening the content that appears adjacent to the ads served through its 3,500 site network for inappropriate content and then determine whether or not to serve an ad. It's being done through a partnership with content filtering firm ContentWatch which will flag questionable content for review and filtering. TACODA President and COO Curt Viebranz says the move is an effort to offer adverisers a "clean, we-lit environment." Now if only the contextual folks could keep the credit card sharks away from the real sharks. Actuially, one company can. Check out Mochila.

by Steve Hall    May-17-06    
Topic: Good, Online, Tools



Life Gets Controlled by Web Navigation Commands

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Zip Internet is running an interesting campaign that illustrates how easy life would be if it were able to be controlled with web navigation commands such as Delete, Refresh, Back, Open and Stop. Nice campaign.

by Steve Hall    May-17-06    
Topic: Campaigns, Good, Magazine



Right Guard Roller Girls Deliver Confusing Message

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So am I supposed to buy this deodorant because there's hot roller girls in the ad or am I supposed to show this ad to a woman who finds green underwear and fish net stockings appealing so she can buy it? Please. Help me out here. Who is Right Guard selling to here? What's the message? If you're gonna pull the hotties out of the closet for your ad campaign, at least be clear on who's supposed to get excited about them.

by Steve Hall    May-17-06    
Topic: Bad, Brands, Magazine



'Blender' Celebrates Fifth With Birthday Blowout

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On May 23rd, Blender magazine, along with with DKNY Jeans, will celebrate its fifth anniversary issue with a Birthday Blowout party at Studio 450 in Manhattan. The party, also sponsored by Ford Mustang, Virgin Mobile and Patrón Tequila, will feature live performances from rapper Ghostface Killah, London's indie-rock artist Art Brut and a DJ set from New York's, The MisShapes.

by Steve Hall    May-17-06    
Topic: Events, Magazine



Hear Steve Hall Babble About Advertising

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While it's always painful to hear one's own voice, it might not be so painful for you to hear another person's voice. With that bit of useless and trivial wisdom, you can listen to me, Steve Hall, interviewed by Brian Massey on his HearThis Podcast for Marketers. We sat down in the press room at ad:tech San Francisco which was held at the Moscone Center April 26-28. We talked about advertising in general, social media, how I publish Adrants, the hundreds of friends I have I've never met, video, Crispin Porter + Bogusky (I know, I know. Sorry), anything but the :30, on-demand TV, the pointlessness of TV networks as middlemen and my very, very short attention span. If you care, you can listen here.

by Steve Hall    May-17-06    
Topic: Podcast



Advergirl Writes American Express Ad For Starving Creatives

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Advergirl has the perfect American Express ad for advertising agency people. "To take them out to dinner and pay their bar tabs that are more than my rent, I use American Express. It's the purchasing power I need to make it to my next expense check. My life. My card. American Express. Read the whole thing here.

by Steve Hall    May-16-06    
Topic: Consumer Created



Axe Says It Can Happen Anywhere

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Leave it to Axe, which, by the way recently became the number one deodorant, to leverage every possible sexual angle available in its advertising. This ad, along with its headline "It Can Happen Anywhere," clearly reminds us that, yes, it can, in fact, happen anywhere.

by Steve Hall    May-16-06    
Topic: Campaigns, Good, Magazine, Strange



AdFreak Features Freaky McDonald's Ad

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While this ad for a McDonald's store opening in India, as pointed out by AdFreak is, in fact, well, freaky, it's still far better than any other McDonald's ad we see in the States. Why does our McDonald's advertising have to be so boring?

by Steve Hall    May-16-06    
Topic: Brands, Good, Magazine



Outdoor Companies Continue to Lack Common Sense

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In the ongoing saga of documenting marketers' and outdoor companies' seemingly care free attitude regarding an modicum of common sense when it comes to positioning competitive advertisers, our eye on street, Bucky Turco, sends us yet another awkwardly placed set of outdoor posters. This time, two watch companies vie for attention on the same public phone booth. While we can't imagine anyone still uses a public telephone, that certainly hasn't stopped people walking past them. Wake up and smell the competition you knuckleheads.

by Steve Hall    May-16-06    
Topic: Bad, Opinion, Outdoor



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