Miele Outdoor Board Looks Photoshopped

mieleball.jpg

Every ad blog today is loving this Mile vacuum cleaner billboard that illustrates the powerful suckage of Miele vacuums with the image of the vacuum cleaner pulling a hot air balloon out of the sky. It's a great looking billboard and a nice concept except we're not sure it ever physically appeared on a billboard. Look closely. The whole thing looks very Photoshopped. Anyone care to comment?

by Steve Hall    May-25-06   Click to Comment   
Topic: Opinion, Outdoor, Spoofs   

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Comments



Comments

It's so hard to tell what's real and what's not these days. In any case, this concept is cool and has legs. They could position the vacuum facing down and "suck up" a car, a semi, or trees, etc. Or position the vacuum sideways, bend the billboard pole so the board touches the side of a nearby building (making it appear the vacuum has so much suction, it pulled the board over into the building's wall).

Posted by: Bob on May 25, 2006 12:01 PM

Yeah, I agree. Everything is just too clean looking, too sharp, too crips. Perhaps a spec for the client that made it's way out of the shop.

Posted by: snake on May 25, 2006 12:12 PM

Yeah, I agree. Everything is just too clean looking, too sharp, too crisp. Perhaps a spec for the client that made it's way out of the shop.

Posted by: snake on May 25, 2006 12:12 PM

are you kidding me? That's definately chopped up. Look at the people, the shitty dropshadow, etc..

nice concept though. definately either a mock-up or a designer with some extra free time.

Posted by: Brent Terrazas on May 25, 2006 12:34 PM

Yep, that is pshop, no question. Looks like a spec comp to me as well.

Posted by: anon on May 25, 2006 12:48 PM

its student work from, and it looks like crap

Miami Ad School

www.miamiadschool.com

Posted by: ryan Rommelfanger on May 25, 2006 12:58 PM

its student work from, and it looks like crap

Miami Ad School

www.miamiadschool.com

Posted by: ryan Rommelfanger on May 25, 2006 12:58 PM

its student work from, and it looks like crap

Miami Ad School

www.miamiadschool.com

Posted by: ryan on May 25, 2006 12:59 PM

The passengers are laughing. Yep, really amusing when you've crash-landed a balloon.

Posted by: Johnny C. on May 25, 2006 1:34 PM

yeah, this page officially lists it as a concept from miami ad school.
http://www.adrants.com/2006/05/miele-outdoor-board-looks-photoshopped.php#comments

Posted by: master of champions on May 25, 2006 2:12 PM

It would be pretty hard to have an extension from the bottom of the billboard. It would have to extend outwards beyond the platform... I don't think it is even possible.

Posted by: anon on May 25, 2006 2:33 PM

Maybe, anon, but I'm pretty sure I've seen "bottom extensions" before (and not just on J-Lo).

In any case, you could definitely have prop items on the ground below the billboard, positioned so they looked like they were being sucked up (a car or truck standing on end, trees being pulled toward the board, etc.)

Posted by: Bob on May 25, 2006 2:53 PM

No, I think real balloon, real vacuum

Posted by: The Scamp on May 26, 2006 5:39 AM

Yeah, it's student work. I'm the student. Feel free to shoot me an e-mail at jonkubik@mac.com for questions, concerns, and real ad on ad action.

Posted by: Jon Kubik on May 26, 2006 12:50 PM

Looks like it was a lot of hot air.

Posted by: Steve A Harold on May 28, 2006 7:16 AM

Quick visual puns are not great ads. Only cheap and fast parlor tricks. Thank you and good night.

Posted by: Dan on May 30, 2006 12:28 AM

Not Marketing 101 or Art 101, likely DECA stundents with ten minutes to come up with an idea.

Posted by: Roy Coffman on June 11, 2006 4:00 PM





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