Nikon Signs Sponsorship Deal With Flickr


In a natural move, Nikon, as part of its Stunning campaign - the one which recently featured Kate Moss - has entered into a deal with photo site Flickr whereby any picture taken with a Nikon camera and uploaded to Flicker will display a small Nikon log next to the information section on individual photo pages. Also, photos tagged "nikonstunninggallery" will be featured on Nikon's NikonStunningGallery website and a prominent link to Nikon's site is featured on Flickr's homepage. If ever there were an appropriate campain to appear on Flickr, this would be it.

by Steve Hall    May-22-06   Click to Comment   
Topic: Brands, Good, Online, Sponsorship   

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An exactly how will flickr ascertain that a digital image came from a Nikon camera and not a Canon? Of course, trust.

Posted by: Kathy Sharpe on May 22, 2006 1:49 PM

Kathy, all that info is embedded in an image file so it can be grabbed by whatever offline program or online service displays the image.

Posted by: Steve Hall on May 22, 2006 2:10 PM

Steve: I think that's Kathy's point. I could modify the EXIF data from a photo taken by my Canon PowerShot A95 to say it was a Nikon D2X... or vice versa, if I wanted to get rid of the stupid Nikon logo.

Heck, I think I might just go tag a few of my Canon-captured images "nikonstunninggallery"! :-D


Posted by: kb on May 22, 2006 8:32 PM

Well that's true, kb, but how many people actually know how to do that? I don't. Maybe some people who are really into photography might but not your average person I would think.

Posted by: Steve Hall on May 22, 2006 9:33 PM

Don't worry, Steve... I don't know *how* to do it either (and I'm an IT professional)... I just know that it *could* be done, and that all it would take is finding the right software. :-D


Posted by: kb on May 24, 2006 2:39 AM

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