Nutrition Label Delivers Homeless Message

homeless_help.jpg

With the health conscious continually checking the Nutrion Facts label of food packaging, the label seemed to BBDO Atlanta a likely place to put a message for helpthehomeless.com. We'd agree. AdArena, whose "sex sells" tagline sums up the entire industry, found this one.

by Steve Hall    May-24-06   Click to Comment   
Topic: Good, Guerilla, Outdoor   

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Comments



Comments

Although I think the idea is great, this looks like a fake - like a proof of concept or something. It doesn't help the case that the URL doesn't work.

Can someone verify that this campaign ever saw the light of day?

Posted by: Rich on May 24, 2006 2:39 PM

Not sure what to think about this one. Especially when I just went to helpthehomeless.com and it failed to load x2.

I guess it gets the word out. But it could also say that the homeless are fat, need to loose weight and eat out of trash bins regularly. Which is not the case. Far from it.

I don't know. Too many variables on this one.

Rating: "3 out of 5 jelly doughnuts"

Posted by: John on May 24, 2006 2:44 PM

It's not fake but it's an old one.
I did a post in february with various trashbin ads with almost the same goal, helping the poor.
see:
http://blogger.xs4all.nl/marcg/archive/2006/02/08/77740.aspx

Posted by: Houtlust on May 24, 2006 3:36 PM

Its quite clear that not all the hardcore poor are rooting around trashbins for their food, but it does create a strong visual anchor to conjur up an image many already hold in their heads.

I think its an excellent idea.

Posted by: Ken on May 24, 2006 8:40 PM

My art director and I did this exact same sticker campaign at Matthews/Mark for the San Diego Food Drive back in 2000. It was featured in Creativity Magazine on more than one occasion, as well as Adweek and other pubs. Funny how BBDO Atlanta is claiming all the accolades (including CA last year) for this 5 years after it was originally done. Also funny how BBDO Atlanta pulled this from other award shows after this issue was brought to their attention. Also funny how my book (with the original campaign) made the rounds at BBDO Atlanta 2 years ago through a headhunter when I was job hunting. Coincidence? Maybe. But let's just say the url not working isn't the only fishy thing with this campaign.

Posted by: Christian Andresen on May 24, 2006 9:00 PM

My art director and I did this exact same sticker campaign at Matthews/Mark for the San Diego Food Drive back in 2000. It was featured in Creativity Magazine on more than one occasion, as well as Adweek and other pubs. Funny how BBDO Atlanta is claiming all the accolades (including CA last year) for this 5 years after it was originally done. Also funny how BBDO Atlanta pulled this from other award shows after this issue was brought to their attention. Also funny how my book (with the original campaign) made the rounds at BBDO Atlanta 2 years ago through a headhunter when I was job hunting. Coincidence? Maybe. But let's just say the url not working isn't the only fishy thing with this campaign.

Posted by: Christian Andresen on May 24, 2006 9:00 PM

I can't rtemember ever reading much copy on the side of a trashbin. I don't know very many people who spend their time hanging around a trashbin. Used by others in the past? Did the ads work or just win awards.

Posted by: Roy Coffman on June 11, 2006 3:24 PM

Looks a little borrowed.

http://www.dont-sleep.com/print/homeless1.html

Posted by: perry tinkles on June 24, 2006 3:14 PM

Looks a little borrowed.

http://www.dont-sleep.com/print/homeless1.html

Posted by: perry tinkles on June 24, 2006 3:14 PM

This is how they do business. Wait until you see the next ING business campaign with "What's Your Number". A book that presented the concept circulated through their office. The author of the book was never consulted, and they steal the idea and say it is their own.....until somebody sues the living daylights out of them for copyright infringement.

Posted by: L on December 6, 2007 6:28 PM





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