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Perlorian Brothers Direct Wacky Lottery Spots

perlorian_washing_kottery.jpg

The Perlorian Brothers, otherwise known as Ian Letts and Michael Gelfand but who actually like to be called Laszlo & Lucky Perlorian, have directed a Publicis Seattle-created spot for the Washington State Lottery. In the spot two character demonstrate, through various pratfalls, there are much easier ways to win millions of dollars. See all three spots here.

Of note, in the second spot, the crash on the bicycle was actually an on-set accident. The bmx bike was rigged to disintegrate in the air, however the performer inadvertently triggered the destruction on his high speed run-up
resulting in the accidental wipe out into the wooden ramp which became the actual spot.

Written by Steve Hall    Comments (2)     File: Commercials, Good, Television     May- 3-06  
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Comments

That's "laugh out loud" work. Nice job.

Posted by: copy guy on May 3, 2006 02:08 PM

Another more recent article on The Perlorian Brothers can be found here http://www.glossyinc.com/features/perlorian_bros.html

Posted by: Shannon on May 3, 2006 07:39 PM

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