Scion Moves Inspiration, Realization, Personalization to TV

bulldog_scion.jpg

As a follow up to their recent set of Scion commercials, ATTIK, along with Director Shilo, Curious Pictures, One Union Recording, Morphonics and Face the Music, have created three new :15 second spots that are based on a previous print campaign.

The agency's public relations representative Roger Darnell explains the approach to the print campaign which was then conveyed in the commercials, saying, "The first stage of each print ad is 'Inspiration,' and shows something that might inspire members of Scion's 'urban trendleader' target audience to personalize their vehicle (like, a bulldog). Next comes 'Realization,' where a Scion model has been customized in a style matching the inspiration. The third stage is 'Personalization,' where a stock version of the Scion model is shown with available accessories for customization." They're definitely animatronically fied up. See the spots here, here and here.

by Steve Hall    May-24-06   Click to Comment   
Topic: Commercials, Good, Television   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

Oops: Mophonics.
http://www.mophonics.com

Also, FYI:
http://www.attik.com
http://www.shilodesign.com
http://www.curiouspictures.com
http://www.facethemusic.com
http://www.oneunionrecording.com

Posted by: Roger Darnell on May 25, 2006 9:53 AM







Featured FREE Resource: