Sex Sells For Axe, Clio Happens

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- Shaun Irving is traveling across Spain in a truck he converted into a giant camera. He's taking pictures for a project with *S,C,P,F, a WPP agency. The images will be displayed at the PHotoEspana photographic festival in June.

- The 47th international Clio Awards announced three ads selected as its 2006 Hall of Fame inductees: "Bear" for John West, from Leo Burnett, London; "Whassup?" on behalf of Anheuser-Busch's Budweiser brand, from DDB Worldwide, Chicago; and "Turkey (High Dive)" and "China (Tree)" for FOX Sports Network, by Cliff Freeman & Partners, New York.

- It seems sex does sex for Unilever's Axe. Axe deodorant is now the leading brand in the category.

- OnRequest Images has released a new product which can measure the impact imagery has on brand equity.

- Adverblog doesn't like the new Lonely Planet advergame and thinks it's too similar to the previously released Virgin "Exercise Your Muscle" game.

by Steve Hall    May-15-06   Click to Comment   
Topic: Games, Industry Events, Online, Tools   

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