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Tacoda to Screen Content For Its Behavioral Network Advertisers

tacoda_logo.jpg

Behavioral online ad network TACODA, will begin screening the content that appears adjacent to the ads served through its 3,500 site network for inappropriate content and then determine whether or not to serve an ad. It's being done through a partnership with content filtering firm ContentWatch which will flag questionable content for review and filtering. TACODA President and COO Curt Viebranz says the move is an effort to offer adverisers a "clean, we-lit environment." Now if only the contextual folks could keep the credit card sharks away from the real sharks. Actuially, one company can. Check out Mochila.

Written by Steve Hall    Comments (2)     File: Good, Online, Tools     May-17-06  
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Comments

Dude. Love your blog. But your headlines need work. They just don't pull me in. This one is a good example of that. Please entertain me!

Posted by: Todd on May 17, 2006 12:11 PM

Great stuff you got on your blog!
Very informative articles and great style of writing.
Am gonna stop in here regularly now :)

Posted by: Web Designer on October 6, 2006 09:46 PM

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