Riffing off its recent "I'm Just Here For The Bud Light" campaign, Anheuser-Busch has launched Here 4BL, a website that encourages people send in pictures of themselves holding a "I'm Just Here For The Bud Light" sign. Pictures will be judged and the winner will be awarded a trip for four to the "Ultimate Bud Light Party in Hawaii. Fourteen weekly winners will receive free beer for a year. Of course, there's already women in bikinis and Hooters waitresses. Anyway, check it out here.
The brilliant and clever Citroen transforming robot is coming back. He's left the rooftop and will now skate across a frozen lake to the tune of Walking Away by The Egg. British Olympic speed-skating team coach Nicky Gooch skated with electrodes attached to him which we then used to create the movements of the transformed Citroen. See the original here. Catch a couple spooks of the original here and here. The new ad is set to break June 5. We don't have a copy of it yet so if anyone does, please send it to us.
FishNChimps features a recent television spot for KitKat that riffs on a controversial 1966 World Cup Final goal. The KitKat spot uses the moment but alters the ending a bit in a humorous fashion to get its message in. You can compare the original moment with the KitKat spot if you're really into that sort of thing.
Marketallica points to Flickr user Russel Davies who's placed a photo of some books on his Flickr page and added notes about the books with a link to Amazon if anyone wants to buy them. Of course, he uses his Amazon affiliate ID number so he makes money if anyone does choose to purchase. Not that anyone wants Flickr overly commercialize but since marketers have taken over MySpace, it makes perfect sense for them to upload images of all their products to Flickr, tag them with notes and add a link to a more detailed product page of to a place where a person could quickly buy the product. Watch it happen. Because you know it will.
ClickZ columnist Hollis Thomases is writing an article about agencies and online video advertising and she's interested in how those of us in the industry are using video. She's posted a survey here and would love it if you'd spend about five minutes answering less than ten questions.
Bringing back the goofiness of yesteryear's advertising, this Canadian campaign for Chevrolet offers the perfect mash up of Ward Cleaver morals and today's penchant for doing whatever the hell we want. Using old school TV style, A Past School Special covers bad influence, peer pressure and principles while promoting Chevrolet's Cobalt, HHR and Aveo. There's a companion website to the campaign and, of course, MySpace profiles.
If you want to see a really, really...and we do mean really seriously bad ad, take a look at this commercial for BadQualityHydraulics.com which is really a promotion for the Nokia N90 phone. If, after viewing that really, really bad ad, there's two more you can view over at BadQualitySuperglue.com and BadQualityOfficeChairs.com.
All of us who work in the ad business ought to know what we're doing but by the look of most ads, apparently, something is very, very wrong. Writing on Advertising Industry Newswire, marketer Scott G breaks down the problems those of us involved in the creation of advertising face and offers up severl pointers and suggestions. It's not that any of this advice is necessarily new. It's just well packaged and well worth reading as if it were a refresher course.
When you first watch this latest Apple commercial spoof which features a monkey and a guy in a yellow jump suit, "Huh?" will likely be the first word that comes to mind. But, if you check out what's being promoted in the spoof, clefPalate, you'll be treated to a very professionally produced video podcast about cooking...and monkeys...and men in yellow jump suits. Be sure to catch the first episode which riffs very nicely off the Stanly Kubricks 2001: A Space Odyssey.