Here's a collection of ads from the recent gay-themed Coors campaign which hopes to expand its market share by, well, going after those that live the gay lifestyle and portraying that lifestyle in their ads. It's an intelligent approach and one that, intended or not, captures the attention of all sexual persuasions. After all, straight girls like to look at ripped guys in bathing suits and straight guys, well, they'll look at any attractive woman, gay or straight, in any situation
Now here's a different approach to bra advertising. Rather than show a hot model with miles of cleavage bursting forth, change the perspective and show the reaction of the people when presented with what a bra can do for a woman...and to the people around her. That's exactly what Wonderbra has done in this campaign that illustrates what it is like to be a woman wearing a Wonderbra. Or, for that matter, what it must be like to a sexy woman wearing just about anything. It's almost creepy.
Oddly, the campaign, without intending to do so, illustrates to those of us who can't keep our eyes off an attractive woman that being stared at just might not be all it's cracked up to be. Men, take note. On the other hand, women, if you're going to hoist your boobs up and out for all to see, expect to get what you see in these ads and don't complain about it.
AdJab doesn't like it and thinks it's annoying but we'd be happy to follow the advice in this new Old Navy commercial in which we are urged to "check it out." After all the model, behind whom, other plaid-clad dancers appear is definitely worth checking out. I guess all the dancers have to appear from behind because that's where her check it out assets reside. There's certainly no assets up front. Oh wait, she has a face. And she's really pretty. OK, fine, we'll check her out all over. But, we not sure we're going to kick it with the return of the whole 80's preppy plaid thing.
ATTIK SF and LA have, today, launched an in-cinema and broadcast animation-fest for their client, Scion. There are three :30's in the campaign, xA Shadow, xB Swarm and tC Shark. Each was directed by ATTIK Creative Director Simon Needham with animation help from Shilo Design, Stardust Studios and Blind. It's something we wouldn't mind watching prior to a movie.
We're not a teen and we're not going to try to pretend we know who will.i.am, Fergie, Taboo and apl.de.ap are because, well, we're already only almost sorta hip and we don't want to slide over into the tragically un-hip column. So we're just going to tell you that Atmosphere BBDO has created teen-focused Instantdef.com, a video series site for Snickers in which pits old school hip hop against new (or bad?) hip hop.
Appearing to be some sort of lung capacity test for cancer prevention, an officious sounding woman instructs visitors to Lungster how to conduct an online lung capacity test using a microphone or headset. The test calls for the visitor to blow as hard as they can into their microphone or headset to determine lung capacity. But, midway through the test, visitors are interrupted and told, well, just take the test yourself to find out. It's worth it.
Now if you don't know a farmer, as we do, you simply won't understand this new ad campaign for New Holland farm equipment. But, that won't matter because New Holland doesn't care about you. The yonly car about people with "farmer tans." The campaign was created by Colle+McVoy. See the other three ads here, here>/a> and here.
Copyranter wants to make sure we appreciate the "pure stupidity" of local car dealership advertising by highlighting this print campaign from Massachusetts car dealer Ernie "Come on Down" Boch. in which Boch mimics the famous Coppertone bare butt kid ad. Yes, having worked on a few car dealer accounts, we can attest the segment is rife with stupidity, fat egos and illogical thinking. However, car dealers, more than any other, care only about what sells. If your campaign doesn't do it for them, you're out on your ass faster than a car salesmen can say, "What can I do to make this deal happen today?" We're not sure this Coppertone ad will sell much so we're going to file it under the ego ad category. And, in the auto dealership business, there's no shortage of those.
Bob Garfield hates the new BMW campaign from GSD&M which, of course, means we have to like it. Bob thinks GSD&M's use of the bureaucracy-kills-ideas concept with images of old, retro boardroom dudes portrayed as pompous fools without a good idea left in their bones reflected against BMW's refreshingly idea-centric, independent approach is really, really bad. He goes on to explain how that concept is old are tired and how it mirrors a creative process he claims had something to do with killing what could have been a good concept. All potentially true.