While Axe may have made fun of guys without girlfriends in a previous campaign called Get A Girlfriend, they aren't completely heartless and have followed up that campaign with Got A Girlfriend. After watching the spot, you'll realize it really is more fun to plat quarters with your girlfriend that it is with a bunch of guys.
For Match.com, Hanft Raboy has created a campaign that positions bachelorism as a disease with match.com as the cure. And, because so many men have some to Match.com for the cure, Match.com is promoting that fact to attract women to the dating site. It's an interesting twist on most dating site advertising which always targets the guy with images of hot women. This campaign is all dressed up like a medical campaign humorously urging women to check out the collection of men who have admitted to have bachelorism by explaining they are perfectly ready to lead a normal life as one half of a couple. You can check out the site here and three of the print ads here, here and here. (PDFs)
Commenting on a recent Virginia ruling banning liquor ads from the state's college newspaper and the subsequent lawsuits filed by V Tech and University of Virginia students against the ban which the American Civil Liberties Union supports, Jossip wonders which came first: drunken college kids of liquor ads. Jossip even puts forth a tagline Bud Light might consider: The more college girls drink, the hotter they get.
Step inside a creative directors brain and hear him ramble about the upcoming Cannes Festival. It's truly amazing how the average creative director thinks.
As part of its "My Circle" calling plan that allows anyone to add anyone from any cell service and call them for free, a new TV commercial collects the icons from Verizon, Sprint, T-mobile and Cingular and has a bit of fun with them at a bowling alley. It's one of the funnier ads we've seen in a while.
Jake Levine, who's from Cherryfield Maine, a place we've actually been to believe it or not and where a great uncle of ours once owned a big company there called Stewart's Blueberries, was selected by Snickers to become the an ambassador for the candy company and Burton. It's an effort by Snickers to smartly reach an audience immune to traditional media. Called The Rover, Jake will traverse the country for a year leading every sk8ter boi's dream; an all expenses paid position as board sports ambassador, hanging with riders and boarders, attending events and drooling over Gretchen Bleiler. Oh, and he'll be blogging the whole thing too. Unsupervised and Unedited we're told. They're will also be podcasts. And, in a bonus, mud wresting appears to be part of the deal too. There's more campaign info here.
Because sometimes a press release actually offers usable information, "A new survey on the state of integrated marketing communications, released by the Association of National Advertisers (ANA), reveals that 67 percent of marketers develop integrated marketing programs across most or all of their brands, but only 33 percent say they are very happy with their efforts. The findings, based on responses from more than 85 major advertisers, were released today at the ANA's first annual Masters of Integrated Marketing Conference at the Grand Hyatt Hotel in New York City." Now that we know what we already knew, we can move on.
AtomFilms and Alltell have teamed to launch a new contest in which people can submit videos shot on mobile phones to win between $1,000 and $5,000 as well as distribution of their video on AtomFilms. Of course the contest, Are You Circle Worthy, promotes Alltel's My Circle calling plan which is similar to the old MCI Friends and Family plan.
Perhaps you wondered why there were no stories on Adrants Thursday. Likely, you could care less but I'm going to tell you anyway. I spent the day at the BDI Online video conference held at the Microsoft Center at 1290 Avenue of the Americas. The focus of the conference was, as the title indicates, video and how marketers can use it to extend their marketing efforts online.
The conference was packed with knowledgeable people like CBS Interactive's Larry Kramer and MSN's Todd Herman. Larry is very bullish on web video and said the network's March Madness online video "experiment" was a success, brought in revenue and taught the network a lot about online video as a partner channel to broadcast. As some feared, the online "broadcast" of March Madness did not detract at all from the network's ratings for the traditional broadcast of the tournament.
Shannon Stephaniuk of Toronto-based Glossy got to be queen for a day when she met up with the man in the strange mask who was in town shooting his latest commercial with the famed Perlorian Brothers. She had some time to hang with the King and get a few pictures. Since the King was dumped by Brooke Burke, maybe he's moving in on Shannon now. She is pretty cute after all.