Fingering Bikini-Clad Hotties Yields Sundown Song

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Adrants reader John Brock sent us this link to Oooooouch.com. Yes, that's six O's. It leads to a site on which eight beach babes laying on towels and wearing various bikinis are waiting for you to touch them. You soon realize touching them in a certain order creates a song. Yes. Fingering them with the mouse makes them squeal. Who knew? Anyway, it's for Sundown sunscreen and was created by DDB Brazil. Figures. Capital of the bootie. Our favorite "note" is the second from the right.

by Steve Hall    Jun-20-06    
Topic: Games, Online, Viral



Pontiac Gets Sexy In New Hispanic Campaign

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Pontiac, along with its Hispanic agency Accentmarketing, has launched a new brand campaign which attempts to position the car maker as sexy. The campaign, called "DiseƱado Para Seducir," or "Designed for Seduction" and featuring music from Kinky, launched June 20 and will consist of two television spots airing on Spanish-language networks. In one ad, Grab, a woman can't keep her hands off the keys of the new Pontiac Solstice while fondling her man. In another, Traffic Stop, the driver of a G6 Convertible gets more attention than he expected from a hot police officer. We'd agree the attempt is a success.

by Steve Hall    Jun-20-06    
Topic: Campaigns, Commercials, Good, Television



Richard Branson Saves Kevin Federline From Britney Spears

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Now that Britney has no real use for Kevin Federline, Virgin's Richard Branson has, apparently, taken pity and recruited Federline for a Virgin Mobile Penny Texting promotion which seeks to leverage legislation that will, apparently, eliminate the penny. Branson, Federline and American Common Cents Director Mathew Eggers will be the first to sign a "Save the Penny" petition in New York's Times Square Wednesday June 21 at 1:30 PM.

Virgin Mobile's Penny Texting plan offers 1,000 text messages for $9.99 per month, hence the need for pennies. Nothing like leveraging disparagement, U.S. legal idiosyncrasies and the lowly penny for a marketing promotion but we'd expect nothing less from Virgin.

by Steve Hall    Jun-20-06    
Topic: Events, Good, Promotions



Yakima Yakimagrams Sell Roof Racks

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Automobile rack make Yakima has launched Yakimagrams. Created by Stick and Move, the site lets visitors create singing telegrams and send them to their friends. There's canned Yakimagrams as well as options to create customized versions. We didn't spend too much time with it but it looks amusing enough considering there's really nothing all that exciting about roof racks.

by Steve Hall    Jun-20-06    
Topic: Games, Good, Online



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Earnhardts Honored In Father's Day Budweiser Commercial

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Award-winning documentary filmmaker and commercial director Stacy Peralta of Nonfiction Spots and DDB Chicago created a new commercial for Budweiser which honors three generations of the Earnhardt family's NASCAR success. The spot debuted on Father's Day, during the broadcast of the 3M Performance 400 from Michigan International Speedway Using stock footage gathered from The Earnhardt family, Anheuser Busch, The Associated Press, Getty Images, NASCAR and Sports Illustrated, and working side-by-side with his colleague, editor Paul Crowder -- who edited Stacy's documentary features "Dogtown and Z-Boys" and "Ridings Giants" -- the spot collects 50 years of the Earnhardt family's racing legacy and, of course, aligns it with Budweiser's support for auto racing.

by Steve Hall    Jun-20-06    
Topic: Commercials, Good, Television



Leo Burnett Hosts Own Cannes, Bud Plagerizes

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- Red Wing has launched a new print campaign to promote its Titan leather motorcycle boots. Colle + McVoy created the campaign.

- Shaun Irving compares a recent Coke commercial and a video called The Winking Circle which is about a bunch of kids getting creative and finds striking similarities.

- Ernie Landante attended ClickZ's Online Video Advertising Forum last Friday and interviewed a bunch of the speakers. You can view his interviews, which will be released over the course of this week, here.

- Leo Burnett in Budapest has, as it has in the past, posted 50 commercials for people to vote on so they can pretend they are at Cannes.

by Steve Hall    Jun-20-06    
Topic: Magazine, Online, Television



Ad Community Site Yields Award Winning PSA

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While this PSA for Action Against Hunger ran a year or so ago following the December 2004 Tsunami, it was created through a communal effort among members of the WheresSpot advertising community group. Copywriter Stefanie Wasserman is a member of WheresSpot and, through the community, she met producer and editor Yatin Parkhani with whom she created the PSA. The pair created a commercial that avoided typical post-disaster imagery and used, instead, puppets from the Brooklyn Puppeteers Coopertive . Yes, puppets. The spot tells the story of of a girl who was left behind without her family after the tsumani. The spot does have a happy ending as it does for its creators who just won a 2006 Telly for their work.

by Steve Hall    Jun-20-06    
Topic: Commercials, Good



Christina Milian Offers Her Number In Times Square

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Actress and Musician Christina Milan is helping NetZero launch PrivatePhone, a free, disposable phone number service for people to use when they just want that loser at the bar to leave them alone or for use in a personal ad or for use when selling something but, for all intents and purposes, it's basically a dating/chat line service. It's inbound only with voice mail. On the site, there's a gallery where people can upload their images or images of things they are trying to sell. Doesn't sound like anything special which is probobly why they needed to hire a hot chick and slap her up on a Times Square billboard.

by Steve Hall    Jun-20-06    
Topic: Outdoor



Volkswagen Wins Cannes Lion For 'My Fast'

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At Cannes whether a campaign actually sells product is irrelevant. Though the new VW campaign from Crispin Porter + Bogusky did, apparently, increase sales, it also won a Sales Promotion Grand Prix Lion award for the My Fast character. VW was up against Adidas and its "Be the Ball."

by Steve Hall    Jun-20-06    




Cisco Systems Unifies Office Life

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Communications company Cisco Systems has launched a new campaign centered around the typically nightmarish aspects of office life such as missed meetings, endless phone tag, conference call insanity, video headaches, wiring difficulties and all those other inane idiosyncrasies that make you wish for the days before the fax machine launched us into office technology hell. Ten videos cover just about every office technology nightmare except for the biggest one of them all. People. No matter how wonderful Cisco technology might be, no technology can connect people if there's no one there to connect to. If Cisco can solve that problem, office life might actually be something to look forward to.

by Steve Hall    Jun-20-06    
Topic: Commercials, Good, Online









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