Hoping to achieve the ubiquitous popularity the Lance Armstrong Foundation Livestrong bracelet did, the Christopher Reeve Foundation has launched a campaign to promote its Superman Tag, a dog tag-like item with the Superman S that can be worn on a necklace, on a key chain or on clothing. The campaign, which will include print, online, PSAs, cinema ads, blogger outreach and a MySpace page, intends to leverage the upcoming Superman Returns movie to build additional awareness of the tags which will carry the tagline, "Go Forward." Proceeds from the sale of the tags will go to the Christopher Reeve Paralysis Foundation.
Warner Brothers has allowed the campaign to use the S symbol royalty free for the duration of the campiagn which will run until February 2008.Euro RSCG 4D created the campaign and is urging sites to donate ad space for the campaign. HealthOrbit and Prevention have. Adrants will be donating space as well. If you are so inclined, ad banners are available on the SupermanTag site.
Playing right into the stereotype of geeky IT guys wishing they could score with the big breasted women, this cheesy campaign for IT training company Training Camp promises to make two very big dreams come true for every IT guy. It's like those ads in the back of hot rod magazines with bikini-clad women draped across the hood of a car or those really old (weight gain?) ads that had the skinny guy on the beach getting kicked by the built guy with the babe.
Can you just here the nervous IT guy making the call to Training Camp? "Um, I'd...uh...I'd like those two very big dreams bulging out of....oh sorry...in your ad..so that...DAMN those are big...and...cause I really, really want to...um...get smart and learn...um...how to...how to...oh God...oh God...get...um...get a girl with really, really huge boobs like the girl in your ad! Yes. Yea. I want those...um...that. Can you help?
Get your pair here. Oh, we almost forgot. Sorry, we were distracted. The campiagn was created by Gyro Worldwide.
Thank God some company finally had the balls to chuck political correctness out the window and talk straight. Hurling insults such as "You're so fat you got baptized at Sea World, "You sweat Crisco" and "You're so fat, when you tried to cross the street, people ran out of gas trying to go around you," this commercial for weight loss drug Xenedrine is bluntly honest. Calling overweight people "fat asses," Xenedrine urges people to lighten up and burn the fat away. Of course, there's the whole debate about whether a drug is as good as honest exercise to lose weight but we'll save that debate for another time.
Adrants reader Dave caught the Lynx Billions of Bikini Babes commercial which aired in the UK last night prior to the England versus Sweden football match. We said there's be bikinis and there are certainly bikinis in this spot. billions of them. And one lucky guy who's sprayed himself with Lynx to attract them all. Bikinis and bouncing breasts in all their glory. The tagline says it all. "Spray More. Get More."
Here's a cute little spot from Romania that treats a kid like an idiot who can't tell the difference between a real chicken and a chicken in a grocery stores meat display just to make the "Chickens so fresh they look alive" tagline work.
We're all for fun little advergame time wasters but when you have to a.) tell the company whether you are male or female, b.) have a password, c.) or don't have the password and enter your email to get it and d.) go open the email they sent you to get the password, the whole thing becomes work. Advergames aren't supposed to be work. They're supposed to be a branded distraction, not a challenge to see how much annoyance you can take before you just say "screw it" and leave which is exactly what we did. So, if any of you actually plays this game, let us know if we should bother looking for that email with the password.
Coining the term "Momedy," Suave has launched a site that features three blond moms doing stand up comedy about being a mother. Somehow it's suppose to sell shampoo but we just don't see it. But there is one good piece of advice in the bit. For those Moms who breast feed, make sure you switch size or else you'll end up looking like Calista Flockhart on one side and Pamela Anderson on the other. OK then. Go buy some Suave now so the client is happy.
While watching this :90 spot, part of a new brand campaign from Dow Chemical created by FCB Chicago, we are reminded of the unfortunate mindset that invades large companies which do so many things it becomes impossible even to remotely explain what the company actually does do. We saw this to a certain degree in the latest GE campaign and now we are witnessing it in this latest campaign from Dow Chemical. For an agonizing 89 seconds, we are subjected to meaningless fluffery and puffery, written as if the copywriter was in the midst of an epiphany with God, which somehow ties Dow to a missing chemical element, the Human Element. Then again, what else can you say about a company that does everything?
Just as it was at the Super Bowl and at every other ad-heavy event, the FIFA brand police are out at the World Cup protecting the brands that have paid for the privilege of sponsoring the event. The BBC reports 1,000 Dutch fand had to watch their team play Ivory Coast in their underwear because they were all wearing orange pants branded with a Dutch Brewer which had been provided by the viewer. It's the whole ambush marketing thing and everyone's doing it. But, those that tried should have followed Heineken's lead used in a recent viral that ended with fans expanding little green hats into Heineken-branded megaphones. The article goes on to explain how marketers have earned the right for exclusivity and how some feel they should be able to wear whatever they want. As it is every time this comes up, it's the same old thing. Nothing is resolved. Marketers continue to complain. Officials do their thing and people continue to wear whatever they want.
AdPulp points to the recently launched Brew Blog, "a daily look at beer industry news" from Miller Brewing Company. AdPulp notes the blog, because of it coverage of the entire industry rather than just Miller news, positions the company as a thought leader. Not that the average beer drinker actually cares about what Miller has to say about the beer industry but it reads a whole lot better than most PR-focused brand blogs.
If you can't afford to advertise, then bribing...uh...influencing others to do so is one alternative and its the one Wholesale Furniture Brokers recently took. The furniture retailer promises to give away $3,000 worth of furniture to the site, blog or forum that sends the site the most traffic. Wholesale Furniture Brokers will track inbound traffic to its site and the site that delivers the most visitors to its site between June 1 and August 31 will win the prize. So if you need furniture or you just wnat to see what these guys are all about, by all means, click here.
New Zealand vodka maker 42Below is hosting its own World Cup except this one involves bar tending instead of football. From September 10-17, the company's annual Cocktail World Cup will take place in the mountains of Queenstown New Zealand and involve bungee jumping, rafting at 80 MPH and sliding down snow covered mountains. It's yet another way the cheeky vodka maker has a bit of fun while, at the same time, gaining some publicity. For the event, 42Below seeks the 42 best bartenders from the UK, Ireland, USA, Central America, Asia, Europe, New Zealand, Australia and Canada. What...there's no good bartenders in Africa?