Adidas Makes Art For World Cup

adidas-kol-04.jpg

With World Cup mania taking over the world, Adidas has taken over the ceiling of a train station in Cologne, Germany and painted a beautiful fresco-style painting. This is the sort of advertising-as-art creative dream about every night.

by Steve Hall    Jun- 9-06   Click to Comment   
Topic: Good, Guerilla   

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Comments



Comments

Wonderful, good idea.

Have you seen the new spot of the Robot of Citroen

Posted by: Masterfill on June 9, 2006 3:43 PM

"Co-CCO Kurt Georg Dieckert suggests that the station has been transformed into a cathedral, and he's not bashful about making sports/religion comparisons with the likes of Michelangelo's Sistine Chapel in Rome. "You cannot beat the emotional level of this football fresco," he says. "By putting this up right next to the Cologne Cathedral, Adidas has managed to elevate its football superstars into football heaven where all real fans see them anyway."

- Adcritic

Posted by: David Wen on June 9, 2006 5:51 PM

This reminds of a brilliant series of commercials that has football stars coming aliv from Italian paintings done by Leagas Delaney in the mid-90s for guess who? Adidas!

Posted by: Sunil Shibad on June 12, 2006 2:47 PM

Adschool 1993.

Posted by: Leroy on June 12, 2006 5:44 PM

It may be adschool 1993 however for my dollar it's a great idea. I expect them to get a bunch of mileage out of it.

Posted by: Roy on June 13, 2006 4:57 PM







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