Advergame Access Annoys, Doesn't Get Played

lokka.jpg

We're all for fun little advergame time wasters but when you have to a.) tell the company whether you are male or female, b.) have a password, c.) or don't have the password and enter your email to get it and d.) go open the email they sent you to get the password, the whole thing becomes work. Advergames aren't supposed to be work. They're supposed to be a branded distraction, not a challenge to see how much annoyance you can take before you just say "screw it" and leave which is exactly what we did. So, if any of you actually plays this game, let us know if we should bother looking for that email with the password.

Written by Steve Hall    Comments (0)     File: Bad, Games, Online, Opinion     Jun-21-06  
Advertising Jobs

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

ad:tech Conference Headlines
-->

Comments

Post a comment