Blog Says Barcardi Mixx is Better Than Beer


We just don't have the time to read all these faux/character blogs that brands seem to think people will find really cool but Shannon over at glossy doesn't like this one from Bacardi called Better Than Beer. There's a lot of weird stuff on the site including videos of a guy biking into a banner for no apparent reason, and old lady in a hair salon and a three breasted woman. The blog is written by "Dave" who says Bacardi keeps his fridge stocked with Bacardi Mixx as payment to write about his life. And yes, the whole thing is to promote Bacardi Mixx.

by Steve Hall    Jun-13-06   Click to Comment   

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This like a lot of multimedia ad campaigns in Canada lately is trying to replicate the blue print of the successful Uncle Yaris campaign.

Posted by: James on June 13, 2006 5:08 PM

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