bluelithium Launches Behaviorally Targeted Video Ad Network

bluelithium_logo43.jpg

With video the online advertising meme du jour, ad network Bluelithium has launched AdRoll, a streaming video ad network with behavioral targeting capabilities. Much like Tacoda does with banners across its network of sites, AdRoll will allow advertisers to serve video ads, both pre-roll and in-banner, based on a person's navigation behavior across all the sites in the Bluelithium network, of which there are over 1,000 according to the company. The targeting capabilities will also include demographics and geography. If you've got video, it seems bluelithium has the right place to put it.

by Steve Hall    Jun-13-06   Click to Comment   
Topic: Online, Tools   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

Help a guy who's behind the times out.

Are there competeing video ads networks out there, or is this the first one?

Posted by: Dan on June 13, 2006 1:41 PM







Featured FREE Resource: