bluelithium Launches Behaviorally Targeted Video Ad Network
With video the online advertising meme du jour, ad network Bluelithium has launched AdRoll, a streaming video ad network with behavioral targeting capabilities. Much like Tacoda does with banners across its network of sites, AdRoll will allow advertisers to serve video ads, both pre-roll and in-banner, based on a person's navigation behavior across all the sites in the Bluelithium network, of which there are over 1,000 according to the company. The targeting capabilities will also include demographics and geography. If you've got video, it seems bluelithium has the right place to put it.