Coors Targets Gays With New Ad Campaign

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Here’s a collection of ads from the recent gay-themed Coors campaign which hopes to expand its market share by, well, going after those that live the gay lifestyle and portraying that lifestyle in their ads. It’s an intelligent approach and one that, intended or not, captures the attention of all sexual persuasions. After all, straight girls like to look at ripped guys in bathing suits and straight guys, well, they’ll look at any attractive woman, gay or straight, in any situation

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Steve Hall

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