Countdown Campaign Promises to Debunkify

debunkify.jpg

Ah, yes. Another mysterious site with a countdown clock. Don't the creators of these sites, in this case, according to Whois information, Cincinnati Ohio-based hyperQuake, know this has been done a million times before? Do they think we will actually care what the countdown leads to? Are they so bold as to assume there is something unique about what they are about to announce? Oh wait. Of course they do. This is advertising and when we create cool campaigns like this we just know the entire world will be jonesing right along with us.

The countdown site, called Debunkify, is accompanied by a video on YouTube and billboards and TV ads in several Ohio locations. The billboards proclaim, "kill the myths before they kill you" and the site indicates all will be revealed July 10. OMG, we just can't wait. Can you? Yawn.

by Steve Hall    Jun-22-06   Click to Comment   
Topic: Campaigns, Guerilla, Online, Outdoor, Strange, Television, Viral   

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Comments



Comments

obviously something for the truth campaign...oh arnold worldwide, how the mighty have fallen

Posted by: capnobvious on June 22, 2006 12:23 PM

I doubt it is Arnold, there is an Ohio agency based out of Cincinnati, called Northlich, that handles the anti-smoking campaign for the state

Posted by: guessagain on June 22, 2006 4:32 PM

Can you guys even read? It clearly says in the article, the site is registered to Ohio-based hyperquake - not Arnold.

Posted by: Steve Hall on June 22, 2006 9:03 PM

what does the whole thang debunkify kill the miths befor they kill you mean?

Posted by: ghost 0120 on July 7, 2006 7:59 PM

Sorry to disappoint you guys, it's just counting down to the anniversary of Joe Camel's death.
http://en.wikipedia.org/wiki/Joe_Camel

Posted by: izzio on July 9, 2006 10:58 PM

Debunkify.com is officially on air! Debunkfiy is the newest campaign from Stand! Stand up! Speak Out Against Tobacco!!

Kill The Myths Before They Kill You; About Tobacco!!

Most Ohioans think a majority of people in Ohio smoke, when in reality, 80% of Ohioans do NOT smoke!

Also, most people think second hand smoke is NOT deadly. This is completely untrue!! Every 10 minutes, a person dies from second hand smoke, someone who has never even picked up a cigarrette! 18,600 Ohioans die every year from second hand smoke!

If people continue to believe these misperceptions, these Myths, they are more likely to either start smoking or just not care!

Join us now and help make your communities Smoke Free!

Kill The Myths Before They Kill You!!

Posted by: Rip on July 10, 2006 9:38 PM

Debunkify.com is officially on air! Debunkfiy is the newest campaign from Stand! Stand up! Speak Out Against Tobacco!!

Kill The Myths Before They Kill You; About Tobacco!!

Most Ohioans think a majority of people in Ohio smoke, when in reality, 80% of Ohioans do NOT smoke!

Also, most people think second hand smoke is NOT deadly. This is completely untrue!! Every 10 minutes, a person dies from second hand smoke, someone who has never even picked up a cigarrette! 18,600 Ohioans die every year from second hand smoke!

If people continue to believe these misperceptions, these Myths, they are more likely to either start smoking or just not care!

Join us now and help make your communities Smoke Free!

Kill The Myths Before They Kill You!!

Posted by: Rip on July 10, 2006 9:38 PM

it's just so annoying and tacky. and their website: worse!! it's all like being tricked into watching a video you find out is actually an afterschool special. ugh. at least make the website more interesting, and upfront. ew ew ew. i don't need to be tricked into thinking something is bad for me. it just makes it cooler to not do what you want!

Posted by: baker on July 10, 2006 11:24 PM

I think the whole Debunk group is of the devil.
The music that plays in the back ground is so evil sounding.
The next thing they will go after, If you are not blond haired and blue eyed you get shot.
I know, sounds a little far fetched, but, think about it.
We all know what is good and bad for us, let everyone make their own decisions as to where they will patron.
I dont like certain things but you dont see me running weird ads and commercials.

Posted by: JDK on August 10, 2006 5:12 PM

I'm only 14 and I know how stupid smoking is I just don't understand why new people are starting,when you hear everyday on tv and school how bad smoking is people STILL DO IT!! Why would you want to be putting a deadly toxin in to your body when the feeling goes away in seconds. When you could be doing somehthing else instead of making your lifespan shorter and everyone elses!!!!!!!!!!

Posted by: Rae on February 13, 2007 3:51 PM

Smoking is so stupid. Hi, my name is Jessica and I'm 11. I have seen some stupid stuff but the # 1 stupid thing I have seen is smoking. Half of my family smokes. My grandpa died of cancer from smoking but yet people still smoke. Why don't they just go and kill themselves along with everyone else. I will never smoke. When people smoke around me I just wanna through up! Smoking should be baned. It's killing our population!

Posted by: Jessica on February 18, 2007 9:43 PM

hyperQUAKE sucks. Period.

Posted by: bob on September 19, 2007 9:35 PM







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