Creative Director Fantasizes About Cannes

Step inside a creative directors brain and hear him ramble about the upcoming Cannes Festival. It's truly amazing how the average creative director thinks.
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If Cannes is his life and soul focus get a new creative director.
How pathetic we all are. I just read agencies will spend something like $37 million on award entries this year, and that doesn't include the cost of flights to ceremonies, hotels, etc.. What kind of idiot, ego-infested industry (other than Hollywood) does something like that?