Desktop Billboard Company Thinks People Want to See Ads
OK, aside from the fact it's Pointcast all over again, why in the word would any sane human download a piece of software that seems, apparently, only to deliver billboard ads to your desktop? We're have a group head scratch here so if anyone can help us out, please do. Perhaps something is being misunderstood here but Tessa Wegert, writing on ClickZ. thinks it's the next nirvana of advertising claiming it has benefits of both the offline billboard of old and the measurability of the online banner. Oh sure, it's wonderfully customizable and can be targeted efficiently for the advertiser and it's permission based but what's the value for the consumer? If there is one, it's certainly not clear anywhere on the AdDiem website nor in the ClickZ article - unless you're a recipe hound. Perhaps desktop advertising will someday rule. We just don't see it yet. Then again, we were wrong about CBS's NCAA March Madness on Demand.
Comments
This is what happens when ad agencies and marketing departments fall IN love with themselves and OUT of touch with reality.
I had to laugh when I read your post. I was thinking exactly the same thing when I read the ClickZ article earlier today.
If this Google cooked up the same idea you would be head over heels in love with it.
Right?
Not at all, Sunil. I'd crap all over them just like I did here:-)
owe you a coke Steve. same thought just a NY minute behind you.
xx
U
If someone would cough up the computers and 21" displays for my internet cafe in exchange for me agreeing to run this software, I'd consider it.
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