Desktop Billboard Company Thinks People Want to See Ads

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OK, aside from the fact it's Pointcast all over again, why in the word would any sane human download a piece of software that seems, apparently, only to deliver billboard ads to your desktop? We're have a group head scratch here so if anyone can help us out, please do. Perhaps something is being misunderstood here but Tessa Wegert, writing on ClickZ. thinks it's the next nirvana of advertising claiming it has benefits of both the offline billboard of old and the measurability of the online banner. Oh sure, it's wonderfully customizable and can be targeted efficiently for the advertiser and it's permission based but what's the value for the consumer? If there is one, it's certainly not clear anywhere on the AdDiem website nor in the ClickZ article - unless you're a recipe hound. Perhaps desktop advertising will someday rule. We just don't see it yet. Then again, we were wrong about CBS's NCAA March Madness on Demand.

Written by Steve Hall    Comments (7)     File: Bad, Desktop, Online, Opinion     Jun-29-06  
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Comments

This is what happens when ad agencies and marketing departments fall IN love with themselves and OUT of touch with reality.

Posted by: Corey King on June 29, 2006 01:40 PM

I had to laugh when I read your post. I was thinking exactly the same thing when I read the ClickZ article earlier today.

Posted by: Donna Zelzer on June 29, 2006 02:58 PM

If this Google cooked up the same idea you would be head over heels in love with it.
Right?

Posted by: Sunil on June 29, 2006 03:49 PM

Not at all, Sunil. I'd crap all over them just like I did here:-)

Posted by: Steve Hall on June 29, 2006 04:09 PM

owe you a coke Steve. same thought just a NY minute behind you.
xx
U

Posted by: goose on June 30, 2006 09:17 AM

If someone would cough up the computers and 21" displays for my internet cafe in exchange for me agreeing to run this software, I'd consider it.

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Posted by: paloma on August 31, 2006 06:40 PM

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